Director, Marketing Operations

GEICO
New York
Workplace: HybridFull timeUSD 146,575 - 229,600 annuallyFunction: Marketing & GrowthSkills: ["Communication","Leadership","Influence","Stakeholder management","Change management"]

Lead the design and implementation of GEICO's marketing operating system, connecting strategy to execution across marketing functions. Oversee governance, staffing models, workflows, and automation tools, with a focus on speed, quality, and scalable delivery. partner with Finance, Legal, and Risk, driving transparency, compliance, and continuous improvement to maximize marketing impact.

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FursaFursa
GEICO
GEICO
2 months ago

Director, Marketing Operations

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Source: Company careers pageValidated by: Fursa AI
Status: Live

Job Summary

Lead the design and implementation of GEICO's marketing operating system, connecting strategy to execution across marketing functions. Oversee governance, staffing models, workflows, and automation tools, with a focus on speed, quality, and scalable delivery. partner with Finance, Legal, and Risk, driving transparency, compliance, and continuous improvement to maximize marketing impact.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Embed operational rigor across all workflows, controls, and reporting; serve as escalation point for complex delivery or governance issues with swift resolution and minimal disruption
  • •Design staffing models that map marketing talent efficiently across all workstreams and ensure alignment with strategy and funding
  • •Connect the dots between strategy, funding, execution, and performance through clear processes and workflows
  • •Eliminate funding friction by streamlining how marketing work gets approved and activated
  • •Drive governance frameworks, risk management, and supplier management to scale marketing investments while maintaining regulatory compliance

Pay and Benefits

Salary: USD 146,575 - 229,600 annually

Key Requirements

  • •10+ years in marketing operations, transformation, creative technology, consulting, or platform strategy roles
  • •Proven experience designing complex systems across tools and partners
  • •Proven ability to design, embed and govern operational processes at scale, including tool adoption and change management programs
  • •Strong understanding of modern MarTech, creative tools, automation, and AI enabled platforms
  • •Ability to influence without direct ownership and clear communication translating between executives, technologists, creatives, and vendors
Experience:Marketing operationsPlatform strategyMarTech
Skills:CommunicationLeadershipInfluenceStakeholder managementChange management
Tech Stack:MarTechAutomationAI

Company Brief

GEICO
GEICO is a major US auto insurer offering personal auto policies, roadside assistance, and insurance products through direct-to-consumer channels and agents. Known for competitive rates and national advertising, it operates as a subsidiary of Berkshire Hathaway.
Industry: Insurance
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: Chevy Chase, United States
Founded: 1936
WebsiteLinkedIn