Browserstack

2 weeks ago

Senior Lead - Marketing Operations & Strategy

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 11 hours agoStatus: Live

Job Summary

Partner with Marketing and GTM leaders to align growth priorities, strategic planning, and operational execution. Use qualitative and quantitative research to generate data-driven insights across market trends, sizing, forecasting, competition, and customer needs. Build account intelligence and lead enrichment programs, manage marketing database hygiene, and support Salesforce CRM data quality and reporting. Coordinate with Sales, GTM Strategy & Planning, and Financial Planning to drive measurable Marketing performance.

Location: Mumbai

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Partner with Marketing and GTM leaders to develop shared priorities, growth strategy, and an operational plan aligned to company objectives.
•Lead strategic planning and generate insights that drive Marketing performance using primary and secondary market research.
•Analyze complex, ambiguous challenges using qualitative and quantitative data; translate recommendations into tactical execution.
•Develop and maintain account intelligence strategies to identify high-potential accounts and support enrichment, retention, and reporting.
•Manage marketing database hygiene and integrate data from multiple sources; support Salesforce CRM data quality checks and reporting.

Pay and Benefits

Perks:Health InsuranceGratuityPaid LeaveRemote WorkHome OfficeCo-working Spaces

Key Requirements

•6-8 years of experience, including at least 6 years in strategy or management consulting or high-impact corporate strategy in a B2B SaaS/technology company.
•At least 5 years in marketing strategy and marketing research for marketing teams using secondary/tertiary research methods.
•Strong exposure to SQL for reports, analyses, and insights.
•Experience with ICP identification across segments and product portfolios.
•Advanced data analysis and communication skills to summarize complex datasets for market/industry/financial/economic analyses, with strong project management ability.

Experience:6-8 yearsB2B SaaSTechnologyStrategy consulting

Education:Master's

Skills:CommunicationProblem-solvingStructured thinkingPrioritizationProject management

Tech Stack:SQLSalesforceZoomInfoLinkedIn Sales NavigatorApolloRocket ReachLushaTraxcnCRM

Company Brief

Browserstack

Provides a cloud-based web and mobile testing platform that enables developers and QA teams to test websites and apps across real browsers, devices, and operating systems for automated and manual testing workflows.

Industry: Developer Tools

Company Size: Enterprise (1,001+ employees)

Growth: Established Company

Headquarters: Mumbai, India

Founded: 2011

Website LinkedIn

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Browserstack

2 weeks ago

Senior Lead - Marketing Operations & Strategy

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 11 hours agoStatus: Live

Job Summary

Location: Mumbai

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Partner with Marketing and GTM leaders to develop shared priorities, growth strategy, and an operational plan aligned to company objectives.
•Lead strategic planning and generate insights that drive Marketing performance using primary and secondary market research.
•Analyze complex, ambiguous challenges using qualitative and quantitative data; translate recommendations into tactical execution.
•Develop and maintain account intelligence strategies to identify high-potential accounts and support enrichment, retention, and reporting.
•Manage marketing database hygiene and integrate data from multiple sources; support Salesforce CRM data quality checks and reporting.

Pay and Benefits

Perks:Health InsuranceGratuityPaid LeaveRemote WorkHome OfficeCo-working Spaces

Key Requirements

•6-8 years of experience, including at least 6 years in strategy or management consulting or high-impact corporate strategy in a B2B SaaS/technology company.
•At least 5 years in marketing strategy and marketing research for marketing teams using secondary/tertiary research methods.
•Strong exposure to SQL for reports, analyses, and insights.
•Experience with ICP identification across segments and product portfolios.
•Advanced data analysis and communication skills to summarize complex datasets for market/industry/financial/economic analyses, with strong project management ability.

Experience:6-8 yearsB2B SaaSTechnologyStrategy consulting

Education:Master's

Skills:CommunicationProblem-solvingStructured thinkingPrioritizationProject management

Tech Stack:SQLSalesforceZoomInfoLinkedIn Sales NavigatorApolloRocket ReachLushaTraxcnCRM

Company Brief

Browserstack

Industry: Developer Tools

Company Size: Enterprise (1,001+ employees)

Growth: Established Company

Headquarters: Mumbai, India

Founded: 2011

Website LinkedIn