Senior Lead - Marketing Operations & Strategy

Browserstack
Mumbai
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 6-8 yearsEducation: mastersSkills: ["Communication","Problem-solving","Structured thinking","Prioritization","Project management"]

Partner with Marketing and GTM leaders to align growth priorities, strategic planning, and operational execution. Use qualitative and quantitative research to generate data-driven insights across market trends, sizing, forecasting, competition, and customer needs. Build account intelligence and lead enrichment programs, manage marketing database hygiene, and support Salesforce CRM data quality and reporting. Coordinate with Sales, GTM Strategy & Planning, and Financial Planning to drive measurable Marketing performance.

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FursaFursa
Browserstack
Browserstack
2 months ago

Senior Lead - Marketing Operations & Strategy

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Source: Company careers pageValidated by: Fursa AI
Last checked: 42 days agoStatus: Live
Reposted: similar role first listed 2 months ago

Job Summary

Partner with Marketing and GTM leaders to align growth priorities, strategic planning, and operational execution. Use qualitative and quantitative research to generate data-driven insights across market trends, sizing, forecasting, competition, and customer needs. Build account intelligence and lead enrichment programs, manage marketing database hygiene, and support Salesforce CRM data quality and reporting. Coordinate with Sales, GTM Strategy & Planning, and Financial Planning to drive measurable Marketing performance.
Location: Mumbai
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Partner with Marketing and GTM leaders to develop shared priorities, growth strategy, and an operational plan aligned to company objectives.
  • •Lead strategic planning and generate insights that drive Marketing performance using primary and secondary market research.
  • •Analyze complex, ambiguous challenges using qualitative and quantitative data; translate recommendations into tactical execution.
  • •Develop and maintain account intelligence strategies to identify high-potential accounts and support enrichment, retention, and reporting.
  • •Manage marketing database hygiene and integrate data from multiple sources; support Salesforce CRM data quality checks and reporting.

Pay and Benefits

Perks:Health InsuranceGratuityPaid LeaveRemote WorkHome OfficeCo-working Spaces

Key Requirements

  • •6-8 years of experience, including at least 6 years in strategy or management consulting or high-impact corporate strategy in a B2B SaaS/technology company.
  • •At least 5 years in marketing strategy and marketing research for marketing teams using secondary/tertiary research methods.
  • •Strong exposure to SQL for reports, analyses, and insights.
  • •Experience with ICP identification across segments and product portfolios.
  • •Advanced data analysis and communication skills to summarize complex datasets for market/industry/financial/economic analyses, with strong project management ability.
Experience:6-8 yearsB2B SaaSTechnologyStrategy consulting
Education:Master's
Skills:CommunicationProblem-solvingStructured thinkingPrioritizationProject management
Tech Stack:SQLSalesforceZoomInfoLinkedIn Sales NavigatorApolloRocket ReachLushaTraxcnCRM

Company Brief

Browserstack
Provides a cloud-based web and mobile testing platform that enables developers and QA teams to test websites and apps across real browsers, devices, and operating systems for automated and manual testing workflows.
Industry: Developer Tools
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Mumbai, India
Founded: 2011
WebsiteLinkedIn