VP, Revenue Marketing

Webflow
United States
Workplace: RemoteFull timeUSD 268,000 - 335,000 annuallyFunction: Marketing & GrowthSkills: ["Data synthesis","Strategic thinking","Leadership","Cross-functional alignment","Analytics rigor"]

Lead Webflow’s Revenue Marketing org and own marketing-sourced and influenced pipeline and iARR across sales-led and partner-led motions. Drive end-to-end funnel performance from lead through closed/won and expansion, partner with Sales, Partnerships, RevOps, Product, and Brand, and build data-led feedback loops from sales. Scale a multidisciplinary team spanning demand gen, digital optimization, field and partner marketing, and lifecycle to improve conversion, retention, and growth.

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FursaFursa
Webflow
Webflow
5 days ago

VP, Revenue Marketing

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Source: Company careers pageValidated by: Fursa AI
Last checked: 18 hours agoStatus: Live

Job Summary

Lead Webflow’s Revenue Marketing org and own marketing-sourced and influenced pipeline and iARR across sales-led and partner-led motions. Drive end-to-end funnel performance from lead through closed/won and expansion, partner with Sales, Partnerships, RevOps, Product, and Brand, and build data-led feedback loops from sales. Scale a multidisciplinary team spanning demand gen, digital optimization, field and partner marketing, and lifecycle to improve conversion, retention, and growth.
Location: United States
Workplace: Remote
Employment Type: Full time · Permanent
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Own marketing-sourced and influenced pipeline and iARR targets (new business + expansion), including forecasting, budget allocation, and channel ROI.
  • •Build and optimize the full funnel from lead to MQL/PQL through SAO and closed/won, plus upsell/cross-sell motions.
  • •Lead revenue funnel performance for webflow.com as a top pipeline channel, improving conversion and demand capture in partnership with Product and Brand.
  • •Partner with Sales to prioritize segments and plays, orchestrating marketing programs, SDR/BDR sequencing, and AE outreach, and build revenue feedback loops from sales calls into GTM strategy.
  • •Lead partner-led growth and lifecycle/expansion strategy by defining partner targets and co-marketing programs, and designing lifecycle journeys with CS and Product to improve time-to-value and expansion iARR.

Pay and Benefits

Salary: USD 268,000 - 335,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVisionRsus401kPaid ParentalPaid Leave

Key Requirements

  • •12-15+ years in B2B SaaS revenue marketing with senior leadership ownership of pipeline and ARR.
  • •Translate data diagnosis into a clear strategy and be able to defend it.
  • •Build trust and results with a new team quickly, especially in the first 30 to 60 days.
  • •Operate effectively in both sales-led and partner-led models with visibility into self-serve iARR performance.
  • •Use deep analytics and operating rigor (attribution, forecasting, budget optimization, experimentation) to drive performance.
Experience:B2B SaaS
Skills:Data synthesisStrategic thinkingLeadershipCross-functional alignmentAnalytics rigor
Languages:English

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Webflow
Provides a visual web development platform enabling designers and teams to build, launch, and scale responsive websites and web apps without coding, combining design tools, CMS, hosting, and collaboration features.
Industry: Developer Tools
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Headquarters: San Francisco, United States
Founded: 2013
WebsiteLinkedIn