Field Marketing Manager

DocuSign
Paris
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Storytelling","Content strategy","Copywriting","Cross-functional collaboration","Tenacity"]

Own EMEA field marketing programs that drive customer acquisition, engagement, retention, and pipeline growth. Plan and execute proprietary events, third-party conferences, partner activations, and webinars, while managing budgets and content end-to-end from invites and landing pages to post-event nurture. Partner with Product Marketing and Sales to translate technical value into compelling narratives, oversee event logistics and tracking/ROI, and ensure high-impact execution across pre-, during-, and after-event phases.

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FursaFursa
DocuSign
DocuSign
2 days ago

Field Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 16 hours agoStatus: Live

Job Summary

Own EMEA field marketing programs that drive customer acquisition, engagement, retention, and pipeline growth. Plan and execute proprietary events, third-party conferences, partner activations, and webinars, while managing budgets and content end-to-end from invites and landing pages to post-event nurture. Partner with Product Marketing and Sales to translate technical value into compelling narratives, oversee event logistics and tracking/ROI, and ensure high-impact execution across pre-, during-, and after-event phases.
Location: Paris
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own planning, budget management, and execution for EMEA field programs, including executive roadshows, trade shows, partner activations, and localized webinars.
  • •Drive the event content lifecycle: craft event value propositions and write copy for invites, landing pages, on-event materials, and post-event nurture tracks.
  • •Collaborate with Product Marketing and local leadership to turn complex technical concepts into engaging, narrative-driven presentation materials and talk tracks.
  • •Partner with Sales on pre-event outreach and post-event follow-up cadences to improve attendance, meeting bookings, and lead conversion.
  • •Oversee event technical setup, target segmentation, tracking architecture, and ROI evaluation; manage venues, agencies, and suppliers to deliver on time and within budget.

Key Requirements

  • •5+ years of B2B high-tech marketing experience with proven field marketing, content marketing, and event management background.
  • •Experience managing a diverse event portfolio including executive roadshows, third-party trade shows, partner co-marketing, and webinars.
  • •Ability to write high-converting marketing copy and develop presentation narratives with a clear “why attend?” value proposition.
  • •Experience with the B2B sales cycle and building trust and alignment with sales leadership, AEs, and SDRs.
  • •Experience with marketing tech stacks and CRM tools, preferably Salesforce.com, Outreach, and Eloqua/Marketo/HubSpot.
Experience:5+ yearsB2BHigh-techField marketingContent marketingEvent management
Education:Bachelor's in Marketing, Communications, French, or Business emphasis
Skills:StorytellingContent strategyCopywritingCross-functional collaborationTenacity
Languages:FrenchEnglishSpanishItalian
Tech Stack:Salesforce.comOutreachEloquaMarketoHubSpotWebinar/event platforms

Company Brief

DocuSign
Provides a cloud-based electronic signature and intelligent agreement management platform that automates document workflows, identity verification, contract lifecycle management, and agreement analytics for enterprises and individuals worldwide.
Industry: LegalTech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2003
Glassdoor
Glassdoor: 3.6
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