Sr. Associate Manager, Precision Media

Yum! Brands
Irvine
Workplace: HybridFull timeUSD 121,600 - 137,900 annuallyFunction: Communications, PR & CommunityExperience: 6+ yearsSkills: ["Analytical mindset","Cross-functional collaboration","Communication","Project management","Data-driven optimization"]

Lead and scale integrated paid media strategies focused on loyalty acquisition and e-commerce retention. Drive app acquisition initiatives to expand Taco Bell’s known customer base and improve customer value by reducing churn and increasing repeat purchase frequency. Own day-to-day collaboration with agencies and cross-functional teams across Digital Product, Brand, Creative, and Insights & Analytics, overseeing first-party audience orchestration, MarTech tracking, testing, optimization, reporting, and loyalty media budgeting.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Yum! Brands
Yum! Brands
1 day ago

Sr. Associate Manager, Precision Media

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 8 hours agoStatus: Live

Job Summary

Lead and scale integrated paid media strategies focused on loyalty acquisition and e-commerce retention. Drive app acquisition initiatives to expand Taco Bell’s known customer base and improve customer value by reducing churn and increasing repeat purchase frequency. Own day-to-day collaboration with agencies and cross-functional teams across Digital Product, Brand, Creative, and Insights & Analytics, overseeing first-party audience orchestration, MarTech tracking, testing, optimization, reporting, and loyalty media budgeting.
Location: Irvine
Workplace: Hybrid
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Manager level

Key Responsibilities

  • •Design, execute, and lead targeted integrated paid media campaigns across the full funnel to drive new user acquisition, customer recovery, app engagement, and retention.
  • •Collaborate with Digital Product teams to build app download campaigns and expand the known user base to increase digital transactions.
  • •Oversee first-party audience orchestration across ad platforms, ensuring accurate targeting, refresh, and suppression of customer segments.
  • •Lead agencies of record and external media partners to build integrated media plans and align on go-to-market strategies.
  • •Partner with MarTech on tracking infrastructure, deep-linking, and attribution; establish test-and-learn scenarios and manage optimization, reporting, and the loyalty media budget.

Pay and Benefits

Salary: USD 121,600 - 137,900 annually
Perks:401kHealth InsuranceDentalChildcarePaid LeaveParental LeaveAdoption AssistanceGym MembershipMeal AllowanceOn-site DiningCarwash

Key Requirements

  • •6+ years of customer-led media experience (agency, AdTech, or client-side).
  • •Proven cross-channel media planning and buying with deep expertise in Paid Social, Programmatic, Search, and App Performance Marketing.
  • •Experience leveraging first-party data or Customer Data Platforms (CDPs) for audience segmentation and suppression strategies.
  • •Success in split testing and CRO, and designing media-supported offers or gamification to drive repeat behavior.
  • •Strong measurement and analytics mindset using loyalty metrics such as LTV, retention, churn reduction, and purchase frequency; familiarity with MMP platforms like AppsFlyer is a plus.
Experience:6+ years
Skills:Analytical mindsetCross-functional collaborationCommunicationProject managementData-driven optimization
Tech Stack:MarTechCustomer Data Platforms (CDPs)AppsFlyerPaid socialProgrammaticSearchApp performance marketingVideo

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Yum! Brands
Yum! Brands is a global quick-service restaurant company that develops, franchises and operates KFC, Pizza Hut, Taco Bell and Habit Burger & Grill, serving tens of thousands of restaurants across more than 150 countries with digital and franchise-led growth strategies.
Industry: Restaurants & Food Service
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Louisville, United States
Founded: 1997
Glassdoor
Glassdoor: 3.7
WebsiteLinkedInGlassdoor