Digital Marketing Specialist (Real Estate or Finance background)

Scale Army
Cairo, Buenos Aires, Addis Ababa, Cape Town, Abuja
Workplace: RemoteContractUSD 2,100 - 2,700 monthlyFunction: Marketing & GrowthExperience: 3-5 yearsSkills: ["Analytical thinking","Communication","Organizational skills","Project management","Ownership"]

Own and optimize a multi-channel digital marketing strategy for a U.S. real estate lending company, driving qualified lead generation, stronger brand visibility, and measurable growth. Execute and improve SEO, Google Ads, content, email marketing/automation, website landing pages, and social media (LinkedIn, Facebook, Instagram). Use analytics and performance reporting to continuously refine campaigns and customer journey, while collaborating with leadership on strategy and execution.

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Scale Army
Scale Army
1 week ago

Digital Marketing Specialist (Real Estate or Finance background)

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Last checked: 2 hours agoStatus: Live

Job Summary

Own and optimize a multi-channel digital marketing strategy for a U.S. real estate lending company, driving qualified lead generation, stronger brand visibility, and measurable growth. Execute and improve SEO, Google Ads, content, email marketing/automation, website landing pages, and social media (LinkedIn, Facebook, Instagram). Use analytics and performance reporting to continuously refine campaigns and customer journey, while collaborating with leadership on strategy and execution.
Location: Cairo, Buenos Aires, Addis Ababa, Cape Town, Abuja
Workplace: Remote
Employment Type: Contract
Job Function: Marketing & Growth

Key Responsibilities

  • •Execute, optimize, and continuously improve digital marketing initiatives across SEO, paid advertising, content, email, and social channels to increase qualified lead generation and brand visibility.
  • •Monitor campaign performance and use data-driven recommendations to improve marketing effectiveness and ROI.
  • •Manage the company website using WordPress (or similar), publishing content and optimizing landing pages to improve user experience and lead conversion.
  • •Manage and optimize Google Ads campaigns, including budgets, bidding, keyword strategy, and audience targeting; provide reporting and strategic recommendations.
  • •Build and execute email marketing and nurture automation (segmentation, performance monitoring) and manage LinkedIn, Facebook, and Instagram content aligned with business objectives.

Pay and Benefits

Salary: USD 2,100 - 2,700 monthly

Key Requirements

  • •3–5 years of experience in digital marketing, growth marketing, or performance marketing.
  • •Experience managing multiple digital marketing channels at once, including SEO, Google Ads, content, and email marketing for lead generation.
  • •Hands-on experience with Google Ads (budgets, bidding, audience targeting, and ROI).
  • •Experience managing website optimization initiatives using WordPress or a similar CMS and improving landing pages for conversion.
  • •Experience with marketing automation and email campaigns, plus analytics proficiency with GA4 and Google Search Console.
Experience:3-5 years
Skills:Analytical thinkingCommunicationOrganizational skillsProject managementOwnership
Tech Stack:WordPressGoogle AdsGoogle Analytics (GA4)Google Search ConsoleEmail marketingMarketing automationLinkedInFacebookInstagramChatGPTClaude

Company Brief

Scale Army
Scale Army is a growth marketing agency that helps startups and SMBs scale through performance marketing, paid media, and data-driven customer acquisition strategies tailored to drive revenue and growth.
Industry: Professional Services
Company Size: Small (11 to 50 employees)
Growth: Established Company
Funding: Bootstrapped
Website