Head of GTM (TBL AMER)

VF Corporation
United States
Full timeUSD 112,000 - 140,000 annuallyFunction: Administration & Executive AssistanceExperience: 3-5 yearsSkills: ["Cross-functional collaboration","Stakeholder management","Process optimization","Performance measurement","Execution management"]

Oversee the regional, end-to-end go-to-market process for Timberland Americas, partnering with global GTM leadership from planning through market exit. Align regional nuances into global objectives, coordinate regional GTM milestones, and serve as the primary contact for updates, inquiries, and feedback. Optimize GTM performance using KPIs, synchronize strategies and timelines with global GTM and product teams, and collaborate with marketing on region-specific campaigns and success measurement.

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FursaFursa
VF Corporation
VF Corporation
1 month ago

Head of GTM (TBL AMER)

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Job Summary

Oversee the regional, end-to-end go-to-market process for Timberland Americas, partnering with global GTM leadership from planning through market exit. Align regional nuances into global objectives, coordinate regional GTM milestones, and serve as the primary contact for updates, inquiries, and feedback. Optimize GTM performance using KPIs, synchronize strategies and timelines with global GTM and product teams, and collaborate with marketing on region-specific campaigns and success measurement.
Location: United States
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Sr. Director level

Key Responsibilities

  • •Oversee the end-to-end regional GTM process from initial planning through market exit, aligning regional and global objectives.
  • •Coordinate seasonal execution by aligning regional GTM milestones with global GTM and product creation teams.
  • •Act as primary point of contact for regional GTM updates, inquiries, and feedback, ensuring timely execution.
  • •Evaluate regional GTM performance, track KPIs, identify improvement opportunities, and feed regional learnings back into the global process.
  • •Partner with marketing to develop region-specific campaigns aligned to GTM initiatives and assess success metrics across launches and sales performance.

Pay and Benefits

Salary: USD 112,000 - 140,000 annually
Perks:Health Insurance

Key Requirements

  • •3+ years managing regional end-to-end GTM processes, balancing global objectives with regional execution.
  • •Experience collaborating with Marketing, Sales, and Merchandising to deliver consumer-relevant campaigns and competitive positioning.
  • •Ability to manage cross-regional milestones and ensure on-time delivery.
  • •Experience coordinating with wholesale partners and retail teams to drive product campaigns and positioning.
  • •Capability to drive consistency in brand representation across markets while meeting global objectives.
Experience:3-5 yearsGTM processesWholesaleRetailConsumer insightsMerchandising
Skills:Cross-functional collaborationStakeholder managementProcess optimizationPerformance measurementExecution management

Company Brief

VF Corporation
Global apparel and footwear company that owns brands such as Vans, The North Face, Timberland, and Dickies. Designs, markets, and distributes branded lifestyle products through wholesale, retail, and e-commerce channels worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Denver, United States
Founded: 1899
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