Brand Activation Manager

Reckitt
Johannesburg
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 3+ yearsEducation: bachelorsSkills: ["Customer Engagement","Brand Management","Project Management","Customer Relationship Management (CRM)","Market insights"]

Own brand performance by driving local marketing plans and product/category strategy in line with agreed objectives. Lead market research to generate consumer and customer insights, translate them into actionable growth opportunities, and contribute to short- and long-term category strategy. Partner with Sales and Trade Marketing to shape trade needs, pricing, distribution and promotions. Manage and coach Assistant Brand Manager(s) while overseeing annual marketing plan activities, including local media strategy and budget deployment.

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Reckitt
Reckitt
23 hours ago

Brand Activation Manager

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Last checked: 8 hours agoStatus: Live

Job Summary

Own brand performance by driving local marketing plans and product/category strategy in line with agreed objectives. Lead market research to generate consumer and customer insights, translate them into actionable growth opportunities, and contribute to short- and long-term category strategy. Partner with Sales and Trade Marketing to shape trade needs, pricing, distribution and promotions. Manage and coach Assistant Brand Manager(s) while overseeing annual marketing plan activities, including local media strategy and budget deployment.
Location: Johannesburg
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Take full P&L responsibility for assigned brand performance within agreed strategies to maximise long-term sales and profitability.
  • •Develop, recommend and lead execution of local marketing plans, ensuring effective deployment of the marketing budget.
  • •Partner with Sales and Trade Marketing to identify trade needs and opportunities, and develop pricing, distribution and trade promotion strategies.
  • •Develop and execute annual marketing plan activities, including local media strategy and plans.
  • •Oversee, manage and coach Assistant Brand Manager(s) regularly.

Pay and Benefits

Perks:Parental LeaveLife InsuranceEquity

Key Requirements

  • •Minimum Bachelor's degree in a business-related subject from a recognised university.
  • •Minimum 3 years' marketing experience within Consumer Health (OTC).
  • •Manage a brand within agreed strategies to maximise long-term sales and profitability, including P&L responsibility.
  • •Develop, recommend and lead execution of local marketing plans for assigned brands and manage marketing budget deployment.
  • •Lead and support market research initiatives to uncover actionable consumer and customer insights.
Experience:3+ yearsConsumer HealthOTC
Education:Bachelor's
Skills:Customer EngagementBrand ManagementProject ManagementCustomer Relationship Management (CRM)Market insights

Company Brief

Reckitt
Global consumer goods company producing health, hygiene, and home products across well-known brands. Operates in multiple markets offering over-the-counter health, personal care, and household cleaning products to consumers worldwide.
Industry: FMCG
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Slough, United Kingdom
Founded: 1999
WebsiteLinkedIn