Senior Regional Marketing Manager - EMEA

Alation
London
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Commercial instincts","Independent work","Cross-functional collaboration","Ability to operate in a matrixed environment"]

Own EMEA demand generation and pipeline programs by translating global strategies into locally relevant ABM initiatives. Plan and execute regional events and field marketing, managing agencies and vendors end-to-end while measuring pipeline ROI. Localize content and messaging for buyers, verticals, and personas, and support expansion marketing with customer stories and advocacy. Track and report marketing performance and budget with clear ROI accountability while partnering closely with London-based Sales leadership.

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Alation
Alation
1 month ago

Senior Regional Marketing Manager - EMEA

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Last checked: 9 hours agoStatus: Live

Job Summary

Own EMEA demand generation and pipeline programs by translating global strategies into locally relevant ABM initiatives. Plan and execute regional events and field marketing, managing agencies and vendors end-to-end while measuring pipeline ROI. Localize content and messaging for buyers, verticals, and personas, and support expansion marketing with customer stories and advocacy. Track and report marketing performance and budget with clear ROI accountability while partnering closely with London-based Sales leadership.
Location: London
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Translate global campaign strategy into locally relevant programs that drive measurable pipeline.
  • •Execute the regional ABM program, including account selection, messaging localization, agency coordination, and performance tracking.
  • •Own the events calendar and manage event logistics, vendor relationships, and agency partners end-to-end.
  • •Localize global messaging and content for audiences, verticals, and buying personas, and feed regional market intelligence to global PMM.
  • •Manage regional marketing budget and report pipeline influence, account engagement, and program performance with clear ROI accountability.

Key Requirements

  • •8+ years of B2B marketing experience, including 3+ years in regional or field marketing roles covering EMEA.
  • •Proven track record driving pipeline growth with enterprise Sales teams.
  • •Hands-on ABM experience covering strategy, execution, and measurement.
  • •Experience managing agencies and event vendors across multiple markets.
  • •Proficiency with Claude AI and use of Project and Cowork in daily work.
Experience:8+ yearsB2BSaaS
Skills:Commercial instinctsIndependent workCross-functional collaborationAbility to operate in a matrixed environment
Tech Stack:Claude AIProjectCoworkABM

Company Brief

Alation
Provides a data catalog and data intelligence platform that helps enterprises find, understand, trust, and use their data for analytics, governance, and BI initiatives.
Industry: Data Infrastructure
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Funding: Series D
Headquarters: Redwood City, United States
Founded: 2012
Glassdoor
Glassdoor: 4.0
WebsiteLinkedIn