Digital Marketing Specialist, Advisors & Consulting Services

Mastercard
Tokyo
Workplace: OnsiteFull timeFunction: Consulting & AdvisoryEducation: bachelorsSkills: ["Communication","Problem-solving","Data analysis","Team collaboration","Presentation"]

Senior Growth Marketing specialist within Mastercard’s Advisors & Consulting Services, leading multi-channel campaigns, leveraging customer data for personalized engagement, and coordinating cross-functional teams to drive acquisition, activation, and retention for a diverse client base across industries. The role blends traditional management consulting with Mastercard’s data assets, analytics, and AI-enabled strategies to optimize marketing performance and client impact.

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Mastercard
Mastercard
6 months ago

Digital Marketing Specialist, Advisors & Consulting Services

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Job Summary

Senior Growth Marketing specialist within Mastercard’s Advisors & Consulting Services, leading multi-channel campaigns, leveraging customer data for personalized engagement, and coordinating cross-functional teams to drive acquisition, activation, and retention for a diverse client base across industries. The role blends traditional management consulting with Mastercard’s data assets, analytics, and AI-enabled strategies to optimize marketing performance and client impact.
Location: Tokyo
Workplace: Onsite
Employment Type: Full time
Job Function: Consulting & Advisory

Key Responsibilities

  • •Create personalized engagement strategies based on customer demographics and behavior to attract new audiences.
  • •Manage multi-channel media platforms, including email campaigns, sponsored content, and advertisements, to optimize visibility and generate leads.
  • •Drive CRM and analytics for growth by segmenting audiences for data-driven campaigns and improving decision-making through analytics.
  • •Analyze feedback to refine the user experience and improve conversion rates through UX/UI enhancements and feature surveys.
  • •Collaborate with internal and external stakeholders to integrate AI into marketing strategies and mentor junior consultants.
Travel: Low travel

Key Requirements

  • •Undergraduate degree with Growth Marketing expertise and experience in driving omni-channel user acquisition and engagement.
  • •Proven ability in data analysis and translating raw data into actionable insights.
  • •Strong client management skills with a track record of leading digital marketing solutions.
  • •Ability to plan and execute marketing strategies across key channels to deliver measurable outcomes.
  • •Excellent communication and presentation skills, with the ability to influence colleagues and clients.
Experience:Growth marketingOmni-channelData analytics
Education:Bachelor's
Skills:CommunicationProblem-solvingData analysisTeam collaborationPresentation
Languages:EnglishJapanese
Tech Stack:CRMData analyticsUX/UIAI

Company Brief

Mastercard
Mastercard is a global payments and technology company that processes transactions, provides fraud prevention and data services, and builds payment infrastructure for consumers, businesses, merchants and governments across 200+ countries.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Purchase, New York, United States
Founded: 1966
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