Product Marketing Lead

Sword Health
United States
Workplace: RemoteFull timeUSD 136,408 - 214,355 annuallyFunction: Marketing & GrowthSkills: ["Execution-minded","Creative","Cross-functional influence","Emotional intelligence","Bias for action"]

Own Enterprise go-to-market strategy and storytelling for AI Care, partnering with General Managers to package product capabilities into clear tiers, ROI messaging, and sales plays. Create and iterate value propositions and enterprise assets (pitch decks, ROI models, case studies, buyer playbooks), then launch full-funnel campaigns that drive pipeline impact across open enrollment and renewals. Collaborate across Demand Gen, Brand, Events, and Commercial leaders.

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Sword Health
Sword Health
2 days ago

Product Marketing Lead

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Source: Company careers pageValidated by: Fursa AI
Last checked: 50 minutes agoStatus: Live

Job Summary

Own Enterprise go-to-market strategy and storytelling for AI Care, partnering with General Managers to package product capabilities into clear tiers, ROI messaging, and sales plays. Create and iterate value propositions and enterprise assets (pitch decks, ROI models, case studies, buyer playbooks), then launch full-funnel campaigns that drive pipeline impact across open enrollment and renewals. Collaborate across Demand Gen, Brand, Events, and Commercial leaders.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Partner with General Managers to translate product capabilities into enterprise packages for employer segments.
  • •Develop positioning, messaging, and ROI for Sword’s AI Care platform, including differentiation and clinical efficacy narratives.
  • •Own Enterprise GTM asset creation end-to-end, including executive pitch decks, ROI models, case studies, and buyer playbooks.
  • •Conceptualize, launch, and manage full-funnel Enterprise campaigns from feature drops to targeted push campaigns during renewal and open enrollment cycles.
  • •Enable the Enterprise Commercial team with value props, sales plays, pitch materials, and objection handlers to improve deal outcomes.

Pay and Benefits

Salary: USD 136,408 - 214,355 annually
Perks:Health InsuranceDentalVisionLife Insurance401kEquityPaid LeaveRemote WorkPaid HolidaysParental LeaveHsaFlexible Hours

Key Requirements

  • •8+ years of B2B product marketing experience launching new products and driving enterprise GTM activation.
  • •Experience marketing into complex B2B environments, ideally enterprise health benefits, digital health, HR tech, or complex SaaS to HR/Benefits executives.
  • •Translate complex, cutting-edge technology into clear, simple, high-converting value propositions for enterprise buyers.
  • •Strong end-to-end campaign execution experience from concept to market launch, measuring impact by pipeline, deal velocity, and win rates.
  • •Demonstrated ability to influence cross-functionally with General Managers, Product Managers, and Commercial leaders, with emotional intelligence and clarity.
Experience:B2B product marketingEnterprise GTMDigital healthHR techSaaSEnterprise healthcare benefits
Skills:Execution-mindedCreativeCross-functional influenceEmotional intelligenceBias for action

Company Brief

Sword Health
Develops a digital musculoskeletal care platform combining wearable sensors, AI-driven virtual therapists, and clinical care teams to deliver remote physical therapy and rehabilitation programs for employers, health plans, and patients.
Industry: Digital Therapeutics
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Porto, Portugal
Founded: 2015
WebsiteLinkedIn