Growth Marketing Lead (B2B SaaS & Payments)

Ruby Labs
Ukraine, Moldova, Latvia, Albania, North Macedonia, Slovakia, Malta, Croatia, Czech Republic, Slovenia, Romania, Spain, Turkey, Bulgaria, Kazakhstan, Poland, Hungary, Montenegro, Estonia, EU, Cyprus, Lithuania, Greece, Serbia, Georgia
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 4+ yearsSkills: ["Ownership","Independent operation","Data-driven thinking","Experimentation","Copywriting"]

Own the end-to-end growth marketing engine for a high-scale payments orchestration platform. Drive positioning, website conversion, landing pages, and acquisition funnels from visitor to qualified pipeline. Build and operate the content engine (blog, guides, case studies, newsletters) and executive thought leadership, leveraging SEO and AI-first marketing ops. Partner with product, engineering, and sales while tracking attribution, performance, and experimentation results.

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FursaFursa
Ruby Labs
Ruby Labs
5 days ago

Growth Marketing Lead (B2B SaaS & Payments)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 3 hours agoStatus: Live

Job Summary

Own the end-to-end growth marketing engine for a high-scale payments orchestration platform. Drive positioning, website conversion, landing pages, and acquisition funnels from visitor to qualified pipeline. Build and operate the content engine (blog, guides, case studies, newsletters) and executive thought leadership, leveraging SEO and AI-first marketing ops. Partner with product, engineering, and sales while tracking attribution, performance, and experimentation results.
Location: Ukraine, Moldova, Latvia, Albania, North Macedonia, Slovakia, Malta, Croatia, Czech Republic, Slovenia, Romania, Spain, Turkey, Bulgaria, Kazakhstan, Poland, Hungary, Montenegro, Estonia, EU, Cyprus, Lithuania, Greece, Serbia, Georgia
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own the product website and conversion journey, including positioning, messaging, landing pages, A/B testing, experimentation, and visitor-to-lead and lead-to-demo conversion optimization.
  • •Build and operate the content engine: blog, industry insights, guides, case studies, research, product content, and newsletters; develop narratives around payment orchestration topics.
  • •Own social and executive presence, with LinkedIn as the primary channel, including content strategy, thought leadership, and growth of an audience of payments/fintech decision-makers.
  • •Drive PR and industry visibility through media coverage, commentary, podcasts, newsletters, events, conferences, partnerships, and tracking competitor narratives.
  • •Manage SEO and AI discovery, acquisition funnels, marketing automation, and analytics/attribution to track pipeline and run a structured hypothesis-to-iteration experimentation process.

Pay and Benefits

Perks:Remote WorkPaid Leave

Key Requirements

  • •4+ years of hands-on experience in growth, content, digital marketing, or demand generation.
  • •Proven experience in B2B SaaS, FinTech, Payments, DevTools, or another technical startup environment.
  • •Strong portfolio of marketing initiatives you personally built or owned with measurable results (pipeline, conversion, organic traffic, audience growth).
  • •Strong understanding of B2B acquisition funnels and complex sales cycles, including SEO and website conversion optimization.
  • •Excellent written English and strong copywriting skills; comfortable operating independently with minimal supervision.
Experience:4+ yearsB2B SaaSFinTechPaymentsDevToolsTechnical startups
Skills:OwnershipIndependent operationData-driven thinkingExperimentationCopywriting
Languages:English
Tech Stack:LinkedInAIAutomationHubSpotWebflowFramerGA4Google Search ConsoleAhrefsSemrushClayApolloZapierMakeChatGPTClaudePerplexityCursor

Company Brief

Ruby Labs
Builds custom software products, platforms, and digital solutions for businesses, focusing on modern web and mobile development, UX design, and engineering consultancy to accelerate product delivery and technical strategy.
Industry: Professional Services
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