Head of Marketing

Vitalize
Anywhere
Workplace: RemoteFull timeFunction: Marketing & GrowthSkills: ["Leadership","Customer obsession","Judgment","Ownership"]

Own the marketing function end-to-end for Vitalize, building it from the ground up. Define go-to-market strategy to drive enterprise pipeline, shape market and product positioning, and support the sales organization. Partner with Growth Operations and Sales to create a scalable marketing engine across demand generation, product marketing, communications, employer brand, and customer advocacy—while staying close to customers and the craft of messaging and creative.

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FursaFursa
Vitalize
Vitalize
2 days ago

Head of Marketing

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Source: Company careers pageValidated by: Fursa AI
Last checked: 22 hours agoStatus: Live

Job Summary

Own the marketing function end-to-end for Vitalize, building it from the ground up. Define go-to-market strategy to drive enterprise pipeline, shape market and product positioning, and support the sales organization. Partner with Growth Operations and Sales to create a scalable marketing engine across demand generation, product marketing, communications, employer brand, and customer advocacy—while staying close to customers and the craft of messaging and creative.
Location: Anywhere
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Build the marketing organization from scratch—define strategy, priorities, operating cadence, and hire the team.
  • •Drive enterprise pipeline and long-term revenue growth by creating and continuously improving the marketing engine.
  • •Turn customer success into a competitive advantage through customer visits, implementation-call listening, and translating insights into marketing.
  • •Shape how the market understands Vitalize across product marketing, positioning, launches, communications, employer brand, advocacy, events, and narrative.
  • •Recruit, develop, and coach marketers to create a culture of ownership, curiosity, and high standards.

Key Requirements

  • •Built and scaled marketing at a high-growth B2B SaaS company, defining strategy and operating cadence.
  • •Built a marketing engine across demand generation, product marketing, customer marketing, brand, communications, events, and sales enablement.
  • •Understands enterprise SaaS and long sales cycles, and knows how marketing partners with Sales to influence pipeline and revenue.
  • •Is deeply customer-obsessed, translating customer insights into positioning, campaigns, launches, and stories.
  • •Can recruit and develop exceptional marketers, with strong player-coach operator mindset and judgment.
Experience:B2B SaaSEnterprise SaaSDemand generation
Skills:LeadershipCustomer obsessionJudgmentOwnership

Company Brief

Vitalize
Provides a digital care platform for domiciliary and community care providers, offering electronic care planning, secure record-keeping, scheduling, and remote monitoring tools to streamline care delivery and improve outcomes for clients and care teams.
Industry: Elder Care & Home Care
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