Senior Demand Generation Media Manager

Dell
Madrid
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 7+ yearsSkills: ["Strategic planning","Team leadership","Coaching","Partner communication","Data-driven decision-making"]

Own regional digital demand-generation execution by translating global strategy into high-impact media activation plans and campaign briefs. Lead paid digital and partner campaign planning, buying, and performance optimization, using analytics to improve signal quality and efficiency. Manage publisher, vendor, and media partner relationships, including funding and added-value opportunities. Consolidate reporting and insights for leadership while mentoring Media Managers and standardizing planning and reporting processes.

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Dell
Dell
1 day ago

Senior Demand Generation Media Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 13 hours agoStatus: Live

Job Summary

Own regional digital demand-generation execution by translating global strategy into high-impact media activation plans and campaign briefs. Lead paid digital and partner campaign planning, buying, and performance optimization, using analytics to improve signal quality and efficiency. Manage publisher, vendor, and media partner relationships, including funding and added-value opportunities. Consolidate reporting and insights for leadership while mentoring Media Managers and standardizing planning and reporting processes.
Location: Madrid
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Partner with the Regional DDG Lead to develop regional media activation plans aligned with global strategy and business goals, translating frameworks into actionable campaign briefs.
  • •Oversee campaign planning, buying, and performance management across paid digital and partner channels, guiding optimization based on performance data.
  • •Manage publisher, vendor, and media partner relationships to finalize funding and added-value opportunities, ensuring seamless execution and utilization of funding.
  • •Consolidate regional performance data and provide strategic insights to leadership, coordinating with analytics and orchestration teams for tracking and benchmarking.
  • •Mentor and support Media Managers, fostering operational excellence and standardization in planning and reporting processes.

Key Requirements

  • •7+ years of experience in paid media, B2B digital demand generation, or digital performance marketing.
  • •Knowledge of CRM/BI systems including SFDC, Power BI, and Allocadia.
  • •Experience working with vendor-funded media and publisher governance.
  • •Excellent partner-facing communication and presentation skills.
  • •Proven track record of team leadership, coaching, and cross-functional collaboration.
Experience:7+ yearsB2BDigital demand generationPaid mediaDigital performance marketing
Skills:Strategic planningTeam leadershipCoachingPartner communicationData-driven decision-making
Tech Stack:SFDCPower BIAllocadia

Company Brief

Dell
Designs, manufactures and sells computers, servers, storage, networking equipment, and related IT solutions and services for consumers, small businesses, and enterprises worldwide.
Industry: Electronics Manufacturing
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Round Rock, United States
Founded: 1984
Glassdoor
Glassdoor: 3.8
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