Head of Marketing EEME (Gin, Rum & Liquors)

Diageo
Budapest
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 8-12 yearsSkills: ["Leadership","Stakeholder management","People coaching","Commercial decision-making","Category growth mindset"]

Lead category growth for Gin, Rum & Liquors across EEME by adapting global playbooks and driving culturally relevant activation. Own excellence in consumer and shopper experience across touchpoints, partner with commercial leaders to unlock channel and customer performance, and prioritize portfolio investments with Regional Marketing Operations and the MarTech hub. Build category capability through coaching and performance leadership, while bringing digital and AI literacy to planning and execution.

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Diageo
Diageo
12 hours ago

Head of Marketing EEME (Gin, Rum & Liquors)

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Last checked: 12 hours agoStatus: Live

Job Summary

Lead category growth for Gin, Rum & Liquors across EEME by adapting global playbooks and driving culturally relevant activation. Own excellence in consumer and shopper experience across touchpoints, partner with commercial leaders to unlock channel and customer performance, and prioritize portfolio investments with Regional Marketing Operations and the MarTech hub. Build category capability through coaching and performance leadership, while bringing digital and AI literacy to planning and execution.
Location: Budapest
Workplace: Onsite
Employment Type: Full time · Permanent
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Lead category growth, profitability, market share, and category health with global category teams, adapting playbooks for culturally relevant activation.
  • •Ensure excellence in activation, consumer and shopper experience, and execution quality across all touchpoints.
  • •Partner with Commercial leaders to unlock growth opportunities and performance by channel and customer.
  • •Work with Regional Marketing Operations and the MarTech hub to prioritize portfolio investments and resources across brands.
  • •Drive category capability and talent development through people coaching and performance leadership.

Pay and Benefits

Perks:Parental LeaveGym MembershipProduct Allowance

Key Requirements

  • •Degree in Marketing, Business or related discipline
  • •8–12 years of marketing or commercial experience
  • •Proven track record managing portfolios and delivering growth
  • •Strong leadership and stakeholder management capabilities
  • •Capability to drive digital and AI literacy in marketing decisions
Experience:8-12 years
Education:
Skills:LeadershipStakeholder managementPeople coachingCommercial decision-makingCategory growth mindset
Tech Stack:MarTechDigital literacyAI literacy

Company Brief

Diageo
Global beverage alcohol company producing and distributing spirits, beer, and ready-to-drink beverages. Owns major brands like Johnnie Walker, Smirnoff, Guinness, and Baileys, operating across multiple markets with a broad retail and hospitality presence.
Industry: Food & Beverage
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1997
WebsiteLinkedIn