Marketing Automation Specialist-North America

Fortinet
Sunnyvale
Workplace: HybridFull timeUSD 80,500 - 89,400 annuallyFunction: Marketing & GrowthExperience: 1-2 yearsEducation: bachelorsSkills: ["Attention to detail","Time management","Communication","Independent work","Collaboration"]

Produce regional marketing automation campaigns to drive engagement and support revenue goals for North America. You’ll manage campaign execution from intake to activation, configure canvas, feeders, emails, landing pages, forms, and segmentation, and partner with field marketing to gather requirements and deliverables. You’ll also prepare and manipulate offline campaign data for system imports and help improve data stewardship processes using marketing automation best practices.

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FursaFursa
Fortinet
Fortinet
1 year ago

Marketing Automation Specialist-North America

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Job Summary

Produce regional marketing automation campaigns to drive engagement and support revenue goals for North America. You’ll manage campaign execution from intake to activation, configure canvas, feeders, emails, landing pages, forms, and segmentation, and partner with field marketing to gather requirements and deliverables. You’ll also prepare and manipulate offline campaign data for system imports and help improve data stewardship processes using marketing automation best practices.
Location: Sunnyvale
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Entry level

Key Responsibilities

  • •Support marketing automation campaign requests from intake to activation and manage a plan of record for execution and delivery.
  • •Configure marketing automation campaigns including canvas, feeders, emails, landing pages, forms, and segmentations.
  • •Collaborate with field marketing teams to define, review, and collect campaign requirements and deliverables.
  • •Prepare offline marketing campaign data for system imports.
  • •Perform data manipulation tasks including standardization, normalization, and re-formatting using tools such as MS Access, MS Excel, and Notepad.

Pay and Benefits

Salary: USD 80,500 - 89,400 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVisionLife InsuranceDisability Insurance401kPaid HolidaysPaid LeaveSick Time

Key Requirements

  • •1-2 years of experience with marketing automation systems (Pardot preferred).
  • •Bachelor’s degree in Business Management, Marketing, or related field (or equivalent work experience).
  • •Intermediate to advanced data manipulation skills in MS Excel.
  • •Strong attention to detail with the ability to manage multiple priorities and meet deadlines.
  • •Ability to communicate clearly electronically and orally, and collaborate independently with teams.
Experience:1-2 years
Education:Bachelor's in Business Management, Marketing or related field
Skills:Attention to detailTime managementCommunicationIndependent workCollaboration
Tech Stack:PardotEloquaHubspotMarketoMS ExcelMS AccessNotepadHTMLCSSJavaScript

Company Brief

Fortinet
Provides enterprise cybersecurity solutions including data protection, cloud security, network security, and user and entity behavior analytics to help organizations prevent insider threats, secure cloud and on-premises environments, and enforce data loss prevention policies.
Industry: Cybersecurity
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Funding: Private Equity Backed
Headquarters: Austin, United States
Founded: 1994
WebsiteLinkedIn