Senior Manager-Data Analytics
American Express
New York
Workplace: HybridFull timeUSD 123,000 - 215,250 annuallyFunction: Data Analytics & Business IntelligenceEducation: bachelorsSkills: ["Analytical thinking","Problem-solving","Communication","Collaboration","Prioritization"]Lead paid media analytics that drives audience targeting, personalization, and prospect conversion across the digital journey. Develop data products and scalable analytical solutions using first-party data, experimentation, and decisioning strategies. Build ML models (e.g., XGBoost, K-Means) and apply emerging AI/GenAI techniques to improve targeting precision and analytical productivity. Partner with business, digital, and technology teams to implement insights and optimize media performance.

