Senior Director, Demand Generation

Drata
United States
Workplace: RemoteFull timeUSD 188,800 - 291,500 annuallyFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Leadership","Cross-functional collaboration","Communication","Data-driven mindset","Systems thinking"]

Lead the strategy, execution, and performance of the demand engine, owning pipeline creation across digital, integrated campaigns, and account-based programs. Build and optimize a high-performing multi-channel demand generation system that supports global pipeline generation. You’ll drive funnel improvements, budget and performance management, and cross-functional alignment with Sales, SDR, RevOps, and Partners—while advancing AI-driven workflows for targeting, engagement, conversion, and measurable business outcomes.

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FursaFursa
Drata
Drata
2 months ago

Senior Director, Demand Generation

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Last checked: 15 hours agoStatus: Live

Job Summary

Lead the strategy, execution, and performance of the demand engine, owning pipeline creation across digital, integrated campaigns, and account-based programs. Build and optimize a high-performing multi-channel demand generation system that supports global pipeline generation. You’ll drive funnel improvements, budget and performance management, and cross-functional alignment with Sales, SDR, RevOps, and Partners—while advancing AI-driven workflows for targeting, engagement, conversion, and measurable business outcomes.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Lead end-to-end demand generation strategy across digital, integrated, and scalable multi-channel programs.
  • •Own pipeline creation and acceleration aligned to revenue targets.
  • •Plan and execute campaigns across personas, segments, and buying stages; manage channel mix and performance.
  • •Build and execute AI systems and AI-driven workflows for campaign execution, personalization, lead management, and sales handoff.
  • •Manage and develop a high-performing demand generation team while establishing reporting on pipeline contribution, ROI, and channel performance.

Pay and Benefits

Salary: USD 188,800 - 291,500 annually
Perks:Health InsuranceDentalVision401kLife InsuranceDisability InsurancePaid LeaveLearning BudgetRemote WorkEquity

Key Requirements

  • •8–12+ years in B2B SaaS demand generation or growth marketing, with leadership experience.
  • •Proven success driving pipeline through digital, integrated, and multi-channel programs.
  • •Strong understanding of funnel dynamics, conversion optimization, and performance analytics.
  • •Experience managing budgets and optimizing for ROI across multiple programs.
  • •Deep experience partnering with Sales and RevOps in a pipeline-driven organization.
Experience:8+ yearsB2B SaaSGrowth marketing
Skills:LeadershipCross-functional collaborationCommunicationData-driven mindsetSystems thinking
Tech Stack:AISalesforceHubSpotCRMMarketing automation

Company Brief

Drata
Provides a continuous security and compliance automation platform to help companies achieve and maintain frameworks such as SOC 2, ISO 27001, HIPAA, and GDPR through automated evidence collection and monitoring. ([drata.com](https://drata.com/blog/fy25-momentum?utm_source=openai))
Industry: RegTech
Company Size: Large (251 to 1,000 employees)
Revenue: USD 100M to 250M
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series C
Headquarters: San Diego, United States
Founded: 2020
Glassdoor
Glassdoor: 3.3
WebsiteLinkedInGlassdoor