Brand Marketing Lead

Match Group
New York
Workplace: HybridFull timeUSD 149,000 - 180,000 annuallyFunction: Marketing & GrowthExperience: 7+ yearsSkills: ["Creative judgment","Organizational skills","Stakeholder alignment","Decision-making","Strategic thinking"]

Independently steer integrated brand campaigns across global markets, owning the full arc from brief through launch. Partner with Strategy and Creative to shape briefs and go-to-market plans, lead agency relationships, and maintain a high creative bar. Align cross-functional stakeholders, manage cultural partnerships and sponsorships, and work with Growth & Analytics and Media on performance narratives and channel/budget tradeoffs. Report to the Sr. Director, Global Brand Marketing, as an individual contributor.

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Match Group
Match Group
2 days ago

Brand Marketing Lead

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Last checked: 1 hour agoStatus: Live

Job Summary

Independently steer integrated brand campaigns across global markets, owning the full arc from brief through launch. Partner with Strategy and Creative to shape briefs and go-to-market plans, lead agency relationships, and maintain a high creative bar. Align cross-functional stakeholders, manage cultural partnerships and sponsorships, and work with Growth & Analytics and Media on performance narratives and channel/budget tradeoffs. Report to the Sr. Director, Global Brand Marketing, as an individual contributor.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Independently steer integrated brand campaigns with minimal oversight, owning the arc from brief through launch.
  • •Shape campaign briefs and go-to-market plans as a thought partner to Strategy, providing business context, consumer feedback, and performance insight.
  • •Lead agency relationships by aligning on scope, setting shared expectations, and managing partnership health.
  • •Advocate decisively for the brand with internal Creative teams and agency partners, maintaining a high creative bar.
  • •Own the campaign performance narrative with Growth & Analytics and Media, partnering on channel/budget tradeoffs and feeding learnings forward.

Pay and Benefits

Salary: USD 149,000 - 180,000 annually
Perks:401kLearning BudgetParental LeaveFertility SupportMeal Allowance

Key Requirements

  • •7+ years of experience in brand marketing, in a creative agency and/or in-house at a consumer brand (or a mix).
  • •Independently lead integrated, multi-market campaigns end-to-end with real ownership of briefs, agency relationships, and results.
  • •Have a strong point of view on brand and culture, with conviction reflected in briefs and partner conversations.
  • •Experience leading external agency relationships, including briefing, evaluating work, and advocating clearly for what’s right.
  • •Fluency in paid media and measurement, including interpreting performance results and engaging in channel and budget tradeoffs.
Experience:7+ yearsConsumer brandCreative agencyPaid mediaMulti-market campaigns
Skills:Creative judgmentOrganizational skillsStakeholder alignmentDecision-makingStrategic thinking
Tech Stack:Udemy

Company Brief

Match Group
Operates a portfolio of consumer dating products and services, including Tinder, Match.com, PlentyOfFish, and Hinge, connecting millions of users globally through mobile and web platforms.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Dallas, United States
Founded: 1995
Glassdoor
Glassdoor: 3.8
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