OKX

1 month ago

Ad Creative Strategist

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 3 hours agoStatus: Live

Job Summary

Lead creative strategy and asset production for performance advertising across Meta, Google, and TikTok. Optimize campaigns with data-driven iterations, translate crypto/finance propositions into compelling messages, manage external vendors, track trends, and collaborate with media, design, and product teams to drive CTR, CVR, and ROI.

Location: Hong Kong, Singapore

Workplace: Onsite

Employment Type: Full time

Job Function: Administration & Executive Assistance

Key Responsibilities

•Lead creative strategy and asset production for the department's performance advertising across major channels including Meta, Google, and TikTok.
•Continuously iterate on creative direction based on campaign data and conversion performance to improve CTR, CVR, and ROI.
•Develop a deep understanding of finance and crypto, translating complex product propositions into compelling ad messaging.
•Manage external vendors (creative agencies, production teams, KOLs/influencers), controlling output quality, timelines, and costs.
•Track industry and competitor creative trends to deliver differentiated asset strategies.

Pay and Benefits

Perks:Health InsuranceLearning BudgetWellness Stipend

Key Requirements

•Extensive experience in performance ad creative strategy and production, with a hands-on understanding of what makes assets scale.
•Solid knowledge of finance and familiarity with the crypto/digital asset industry; personal investing experience is a strong plus, bringing a genuine user perspective.
•Established network of external vendors, with proven vendor sourcing, vetting, and project management skills to coordinate timely delivery across multiple parties.
•English proficiency sufficient for day-to-day communication and copywriting, comfortable working with cross-regional teams.
•Data-driven mindset, able to quickly adjust creative hypotheses based on campaign feedback.

Experience:FinanceCryptoAdvertisingDigital assets

Skills:CommunicationCollaborationProblem-solvingCreative storytellingScriptwriting

Languages:EnglishMandarin

Tech Stack:MetaGoogleTikTokAdvertising platforms

Company Brief

OKX

Global cryptocurrency exchange and Web3 technology provider offering spot and derivatives trading, custody, wallet services, and blockchain infrastructure to retail and institutional users worldwide.

Industry: Trading Platforms

Company Size: Enterprise (1,001+ employees)

Growth: Established Company

Headquarters: Victoria, Seychelles

Founded: 2017

Website LinkedIn

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OKX