Sales Manager

Lead and drive the MOT business in the West Region by creating and executing sales strategies, achieving area/channel targets, and forecasting distribution and volume. Manage key accounts and wholesaler/outlet relationships, negotiate trade terms and joint business plans, and ensure sell-in/sell-out/inventory excellence. Build, motivate, and coach a high-performing team with clear KPIs, performance reviews, and compliance management, partnering with Trade Marketing for brand and commercial activations.