Dyson

2 weeks ago

Marketing Specialist B2B

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Own the B2B marketing strategy for professional segments, translating it into annual plans that drive growth, sales activation, and a premium positioning. Partner closely with sales in France and coordinate with global teams. Lead product launches and category management, deploy trade activation plans with distributors, and run digital and lead-generation programs (SEO/SEA, CRM, KPIs) to optimize performance and ROI.

Location: Paris

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Define and manage the annual B2B marketing plan (distributor and direct), identifying growth levers and new opportunities.
•Lead go-to-market product launches and maintain coherent product offerings by verticals, ensuring content quality in coordination with group teams.
•Deploy trade marketing activation plans with distributors and build sales enablement tools (PLV, brochures, demos, case studies).
•Drive B2B lead generation via SEO/SEA, social, programmatic, and CRM; optimize the B2B performance of Dyson.fr.
•Track business KPIs, produce regular reporting and recommendations, manage marketing budgets, and collaborate cross-functionally with Sales and global marketing teams.

Key Requirements

•Significant experience in B2B marketing, trade marketing, or category management.
•Strong ability to connect marketing strategy to business impact.
•Experience in premium, technology, or demanding environments.
•Proficiency with digital levers, CRM, and B2B lead generation.
•Excellent communication, influence, and cross-functional collaboration skills; required English level B2.

Experience:B2BTrade marketingCategory managementPremiumTechnology

Skills:CommunicationInfluenceCross-functional collaborationBusiness partnership

Languages:English

Tech Stack:SEOSEACRMSocialProgrammaticDyson.frKPIs

Company Brief

Dyson

Designs and manufactures innovative home appliances including vacuum cleaners, air purifiers, hand dryers, hair care products, and heaters using advanced engineering and proprietary technologies focused on performance and design.

Industry: Home Appliances

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Established Company

Funding: Bootstrapped

Headquarters: Malmesbury, United Kingdom

Founded: 1991

Website LinkedIn

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Dyson

2 weeks ago

Marketing Specialist B2B

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Location: Paris

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Define and manage the annual B2B marketing plan (distributor and direct), identifying growth levers and new opportunities.
•Lead go-to-market product launches and maintain coherent product offerings by verticals, ensuring content quality in coordination with group teams.
•Deploy trade marketing activation plans with distributors and build sales enablement tools (PLV, brochures, demos, case studies).
•Drive B2B lead generation via SEO/SEA, social, programmatic, and CRM; optimize the B2B performance of Dyson.fr.
•Track business KPIs, produce regular reporting and recommendations, manage marketing budgets, and collaborate cross-functionally with Sales and global marketing teams.

Key Requirements

•Significant experience in B2B marketing, trade marketing, or category management.
•Strong ability to connect marketing strategy to business impact.
•Experience in premium, technology, or demanding environments.
•Proficiency with digital levers, CRM, and B2B lead generation.
•Excellent communication, influence, and cross-functional collaboration skills; required English level B2.

Experience:B2BTrade marketingCategory managementPremiumTechnology

Skills:CommunicationInfluenceCross-functional collaborationBusiness partnership

Languages:English

Tech Stack:SEOSEACRMSocialProgrammaticDyson.frKPIs

Company Brief

Dyson

Industry: Home Appliances

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Established Company

Funding: Bootstrapped

Headquarters: Malmesbury, United Kingdom

Founded: 1991

Website LinkedIn