Marketing Specialist B2B

Dyson
Paris
Workplace: OnsiteFull timeFunction: Marketing & GrowthSkills: ["Communication","Influence","Cross-functional collaboration","Business partnership"]

Own the B2B marketing strategy for professional segments, translating it into annual plans that drive growth, sales activation, and a premium positioning. Partner closely with sales in France and coordinate with global teams. Lead product launches and category management, deploy trade activation plans with distributors, and run digital and lead-generation programs (SEO/SEA, CRM, KPIs) to optimize performance and ROI.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Dyson
Dyson
1 month ago

Marketing Specialist B2B

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 24 days agoStatus: Live

Job Summary

Own the B2B marketing strategy for professional segments, translating it into annual plans that drive growth, sales activation, and a premium positioning. Partner closely with sales in France and coordinate with global teams. Lead product launches and category management, deploy trade activation plans with distributors, and run digital and lead-generation programs (SEO/SEA, CRM, KPIs) to optimize performance and ROI.
Location: Paris
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Define and manage the annual B2B marketing plan (distributor and direct), identifying growth levers and new opportunities.
  • •Lead go-to-market product launches and maintain coherent product offerings by verticals, ensuring content quality in coordination with group teams.
  • •Deploy trade marketing activation plans with distributors and build sales enablement tools (PLV, brochures, demos, case studies).
  • •Drive B2B lead generation via SEO/SEA, social, programmatic, and CRM; optimize the B2B performance of Dyson.fr.
  • •Track business KPIs, produce regular reporting and recommendations, manage marketing budgets, and collaborate cross-functionally with Sales and global marketing teams.

Key Requirements

  • •Significant experience in B2B marketing, trade marketing, or category management.
  • •Strong ability to connect marketing strategy to business impact.
  • •Experience in premium, technology, or demanding environments.
  • •Proficiency with digital levers, CRM, and B2B lead generation.
  • •Excellent communication, influence, and cross-functional collaboration skills; required English level B2.
Experience:B2BTrade marketingCategory managementPremiumTechnology
Skills:CommunicationInfluenceCross-functional collaborationBusiness partnership
Languages:English
Tech Stack:SEOSEACRMSocialProgrammaticDyson.frKPIs

Company Brief

Dyson
Designs and manufactures innovative home appliances including vacuum cleaners, air purifiers, hand dryers, hair care products, and heaters using advanced engineering and proprietary technologies focused on performance and design.
Industry: Home Appliances
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Funding: Bootstrapped
Headquarters: Malmesbury, United Kingdom
Founded: 1991
WebsiteLinkedIn