Generalist Marketer

Mintlify
San Francisco
Workplace: OnsiteFull timeUSD 100,000 - 200,000 annuallyFunction: Marketing & GrowthExperience: 2-5 yearsSkills: ["Execution","Strategy","Ownership","Data-driven","Curiosity","Content-driven","Iteration","Creativity","Grit"]

Own end-to-end marketing initiatives on a small team: build repeatable content systems, create social content for X and LinkedIn, and support field/product marketing. You’ll write for developers with an understanding of how they evaluate tools, develop creative customer outreach ideas, and track metrics like pipeline influence and cost per meeting to optimize results. The role spans PLG and sales-assisted GTM for a technical B2B audience.

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Mintlify
Mintlify
2 months ago

Generalist Marketer

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Source: Company careers pageValidated by: Fursa AI
Last checked: 12 hours agoStatus: Live

Job Summary

Own end-to-end marketing initiatives on a small team: build repeatable content systems, create social content for X and LinkedIn, and support field/product marketing. You’ll write for developers with an understanding of how they evaluate tools, develop creative customer outreach ideas, and track metrics like pipeline influence and cost per meeting to optimize results. The role spans PLG and sales-assisted GTM for a technical B2B audience.
Location: San Francisco
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Build repeatable content and marketing systems such as monthly spotlight series and pre/post-event playbooks.
  • •Create content for Mintlify social media platforms, including X and LinkedIn.
  • •Assist with field marketing and product marketing initiatives as needed.
  • •Write for developers with an understanding of how they discover and evaluate tools.
  • •Track and optimize marketing metrics like pipeline influenced, meetings booked, signups sourced, and cost per meeting.

Pay and Benefits

Salary: USD 100,000 - 200,000 annually
Equity and Bonus:Equity
Perks:Paid Leave401kHealth InsuranceDentalVisionWellness StipendMeal Allowance

Key Requirements

  • •2-5 years of experience at an early-stage startup, ideally within the marketing department.
  • •Strong execution and strategic skills, able to own programs end-to-end with minimal direction.
  • •Hybrid GTM experience across PLG (self-serve) and sales-assisted (mid-market/enterprise).
  • •Experience working in the dev tools or technical B2B audience space.
  • •Bonus: experience posting publicly on at least one social platform and/or familiarity with devtools and community marketing.
Experience:2-5 yearsEarly-stage startupPLGSales-assisted GTMDev toolsTechnical B2BCommunity marketing
Skills:ExecutionStrategyOwnershipData-drivenCuriosityContent-drivenIterationCreativityGrit
Tech Stack:XLinkedIn

Company Brief

Mintlify
Mintlify provides an AI-native documentation platform that automates and beautifies developer documentation, offering docs-as-code, visual editing, and AI assistants to help teams create and maintain developer-facing docs at scale.
Industry: Developer Tools
Company Size: Small (11 to 50 employees)
Growth: Growth Stage Startup
Funding: Series A
Headquarters: San Francisco, United States
Founded: 2022
Glassdoor
Glassdoor: 4.7
WebsiteLinkedInGlassdoor