Diageo

1 day ago

Regional Media Planning & Activation Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Lead end-to-end regional media planning, activation, and optimization for the whiskey, Guinness, vodka, tequila, gin, rum, and liqueurs category. Drive profitable growth via Diageo’s Connected Reach strategy, maximizing ROI through data-driven audience strategy, AI-enabled planning and optimization, and integrated full-funnel media amplification across Paid, Retail, Social, and Creator ecosystems. Partner across markets, govern compliance, and manage agency performance to deliver KPI and brand growth outcomes.

Location: Bogotá, São Paulo

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Own development and deployment of integrated regional media plans across Paid Media, Retail Media, Social, and Creator channels aligned to global category strategy.
•Oversee execution and optimization of integrated full-funnel media plans to maximize reach, effectiveness, and ROI against defined KPIs.
•Accelerate adoption of data-driven audience strategies and scale AI-enabled planning, buying, and optimization solutions.
•Lead a regional test-and-learn agenda with structured experimentation to improve media effectiveness and future investment decisions.
•Ensure compliance with Diageo Marketing Code and related standards while leading stakeholder and agency partners to deliver high-performance media outcomes.

Key Requirements

•8+ years’ experience in media planning, activation, digital marketing, or media agency leadership across multiple markets.
•Proven success managing significant media investments and improving media effectiveness, ROI, and business performance.
•Track record driving media transformation through digital innovation, automation, and AI-enabled solutions with cross-functional collaboration.
•Experience operating in complex, matrixed, multi-market environments with varying levels of media maturity.
•Ability to lead and challenge agencies and partners to deliver high-performance outcomes.

Experience:8+ yearsMedia planningActivationDigital marketingMulti-marketRetail mediaAI-enabled marketing

Skills:LeadershipCross-functional collaborationStrategic thinkingRisk managementData-driven decision-making

Tech Stack:Paid MediaRetail MediaProgrammaticSocialSearchVideoAI-enabled planningAI-enabled buyingAI-enabled optimizationRetail Media Activation Framework (RMAF)DMAF

Company Brief

Diageo

Global beverage alcohol company producing and distributing spirits, beer, and ready-to-drink beverages. Owns major brands like Johnnie Walker, Smirnoff, Guinness, and Baileys, operating across multiple markets with a broad retail and hospitality presence.

Industry: Food & Beverage

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: London, United Kingdom

Founded: 1997

Website LinkedIn

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Diageo

1 day ago

Regional Media Planning & Activation Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Location: Bogotá, São Paulo

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Own development and deployment of integrated regional media plans across Paid Media, Retail Media, Social, and Creator channels aligned to global category strategy.
•Oversee execution and optimization of integrated full-funnel media plans to maximize reach, effectiveness, and ROI against defined KPIs.
•Accelerate adoption of data-driven audience strategies and scale AI-enabled planning, buying, and optimization solutions.
•Lead a regional test-and-learn agenda with structured experimentation to improve media effectiveness and future investment decisions.
•Ensure compliance with Diageo Marketing Code and related standards while leading stakeholder and agency partners to deliver high-performance media outcomes.

Key Requirements

•8+ years’ experience in media planning, activation, digital marketing, or media agency leadership across multiple markets.
•Proven success managing significant media investments and improving media effectiveness, ROI, and business performance.
•Track record driving media transformation through digital innovation, automation, and AI-enabled solutions with cross-functional collaboration.
•Experience operating in complex, matrixed, multi-market environments with varying levels of media maturity.
•Ability to lead and challenge agencies and partners to deliver high-performance outcomes.

Experience:8+ yearsMedia planningActivationDigital marketingMulti-marketRetail mediaAI-enabled marketing

Skills:LeadershipCross-functional collaborationStrategic thinkingRisk managementData-driven decision-making

Tech Stack:Paid MediaRetail MediaProgrammaticSocialSearchVideoAI-enabled planningAI-enabled buyingAI-enabled optimizationRetail Media Activation Framework (RMAF)DMAF

Company Brief

Diageo

Industry: Food & Beverage

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: London, United Kingdom

Founded: 1997

Website LinkedIn