Paid Media Specialists

Scale Army
Argentina, Buenos Aires, Egypt, Cairo, Ethiopia, Addis Ababa, Nigeria, Abuja, South Africa, Cape Town, Jamaica
Workplace: RemoteFull timeFunction: Data Science & Machine LearningSkills: ["Communication","Collaboration","Analytical thinking","Time management","Attention to detail"]

A flexible, ongoing pipeline role focusing on planning, executing, and optimizing paid media campaigns for U.S.-based clients across LATAM, Africa, and Eastern Europe. You’ll manage campaigns on Google Ads, Meta, TikTok, and LinkedIn, drive lead generation, and report insights to improve CPL, CPA, and ROAS while collaborating with internal teams and clients.

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FursaFursa
Scale Army
Scale Army
9 months ago

Paid Media Specialists

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Last checked: 13 hours agoStatus: Live

Job Summary

A flexible, ongoing pipeline role focusing on planning, executing, and optimizing paid media campaigns for U.S.-based clients across LATAM, Africa, and Eastern Europe. You’ll manage campaigns on Google Ads, Meta, TikTok, and LinkedIn, drive lead generation, and report insights to improve CPL, CPA, and ROAS while collaborating with internal teams and clients.
Location: Argentina, Buenos Aires, Egypt, Cairo, Ethiopia, Addis Ababa, Nigeria, Abuja, South Africa, Cape Town, Jamaica
Workplace: Remote
Employment Type: Full time
Job Function: Data Science & Machine Learning

Key Responsibilities

  • •Paid Media Campaign Management: Manage, optimize, and report on paid media campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), TikTok, and LinkedIn.
  • •Optimization & Reporting: Focus on optimizing campaigns to improve key metrics such as CPL, CPA, and ROAS. Ensure the success of each campaign by analyzing data and adjusting strategies as needed.
  • •Lead Generation: Build and manage paid campaigns specifically geared toward lead generation, working towards increasing qualified leads and driving ROI.
  • •Data-Driven Approach: Use data to monitor and optimize campaigns, generating reports on performance and offering insights to improve results.
  • •Collaboration: Work independently but share insights and collaborate with our internal team and clients as needed.

Key Requirements

  • •Experience managing paid media campaigns across Google Ads, Meta (Facebook/Instagram), TikTok, and LinkedIn with regular reporting and optimization.
Experience:Digital marketingAdvertisingPaid media
Skills:CommunicationCollaborationAnalytical thinkingTime managementAttention to detail
Languages:English
Tech Stack:Google AdsFacebook/InstagramTikTokLinkedInData analysisReporting

Company Brief

Scale Army
Scale Army is a growth marketing agency that helps startups and SMBs scale through performance marketing, paid media, and data-driven customer acquisition strategies tailored to drive revenue and growth.
Industry: Professional Services
Company Size: Small (11 to 50 employees)
Growth: Established Company
Funding: Bootstrapped
Website