TikTok Ads Product Strategy & Operations Manager, Apps & Gaming

TikTok
Singapore
Workplace: OnsiteFull timeFunction: Business OperationsExperience: 5+ yearsSkills: ["Data analysis","Logical thinking","Cross-functional collaboration","Project management","Leadership"]

Lead product strategy and go-to-market planning for TikTok ads across SEA apps, gaming, and regional Pangle, translating market insights and customer feedback into actionable product improvements. Partner with clients and cross-functional teams (Marketing Science, Solutions Engineering, sales, and product) to shape performance measurement, optimize campaigns, and support revenue targets. Build scalable ad operations mechanisms, metrics, and business analysis to drive sustainable growth.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
TikTok
TikTok
1 month ago

TikTok Ads Product Strategy & Operations Manager, Apps & Gaming

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 30 minutes agoStatus: Live

Job Summary

Lead product strategy and go-to-market planning for TikTok ads across SEA apps, gaming, and regional Pangle, translating market insights and customer feedback into actionable product improvements. Partner with clients and cross-functional teams (Marketing Science, Solutions Engineering, sales, and product) to shape performance measurement, optimize campaigns, and support revenue targets. Build scalable ad operations mechanisms, metrics, and business analysis to drive sustainable growth.
Location: Singapore
Workplace: Onsite
Employment Type: Full time
Job Function: Business Operations
Seniority: Manager level

Key Responsibilities

  • •Develop strategies for TikTok app/gaming advertising products, define business priorities, and formulate key operational strategies.
  • •Partner with clients to understand business models, campaign objectives, performance measurement approaches, and marketing pain points, then deliver product solutions.
  • •Conduct market research and analyze product feedback and competitive media research to drive product optimization with product teams.
  • •Coordinate with sales, product, and cross-functional teams to advance product GTM and market education to achieve revenue targets.
  • •Build scalable mechanisms for e-commerce advertising operations, including methodology, metric systems, business analysis, and monitoring.

Key Requirements

  • •5+ years of experience in game/app performance advertising.
  • •Hands-on experience in gaming/app media buying and campaign operations, including mainstream overseas measurement and attribution platforms.
  • •Strong data sensitivity and logical thinking to independently analyze business and product opportunities.
  • •Strong cross-functional collaboration and project management skills, with effective communication and leadership across product, engineering, sales, and clients.
  • •Fluent English for working with overseas clients and agencies.
Experience:5+ yearsAdvertisingGamingMobile appsMedia buying
Skills:Data analysisLogical thinkingCross-functional collaborationProject managementLeadership
Languages:English

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn