Product Marketing Manager – Open Finance & Developer Experience

Mastercard
United States
Workplace: OnsiteFull timeUSD 135,000 - 222,000 annuallyFunction: Marketing & GrowthSkills: ["Cross-functional leadership","Analytical mindset","Proactive learning","Commercial focus","Collaboration"]

Shape and execute go-to-market strategy for the Open Finance & Developer Experience portfolio across priority markets. Define portfolio messaging and value propositions, translate capabilities into use-case narratives, and support tier 1 launches while owning end-to-end GTM for tier 2/3. Partner with product, sales, regional marketing, and agencies on campaigns, content, sales enablement, and performance optimization using customer research and competitive insights.

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FursaFursa
Mastercard
Mastercard
1 month ago

Product Marketing Manager – Open Finance & Developer Experience

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Source: Company careers pageValidated by: Fursa AI
Status: Live

Job Summary

Shape and execute go-to-market strategy for the Open Finance & Developer Experience portfolio across priority markets. Define portfolio messaging and value propositions, translate capabilities into use-case narratives, and support tier 1 launches while owning end-to-end GTM for tier 2/3. Partner with product, sales, regional marketing, and agencies on campaigns, content, sales enablement, and performance optimization using customer research and competitive insights.
Location: United States
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Define and evolve portfolio-level Open Finance messaging and value propositions based on customer needs, buyer personas, and market trends.
  • •Translate product capabilities into commercially meaningful use cases, solution narratives, and differentiated messaging across products and markets.
  • •Support use case playbooks and core GTM assets to drive adoption, and own end-to-end GTM for tier 2/3 launches (positioning, naming, execution).
  • •Develop advanced sales enablement assets and equip sales teams with buyer-specific messaging for technical and business audiences to drive pipeline and revenue growth.
  • •Conduct competitive analysis and customer research, partner on integrated campaigns and content, manage agency partners and budgets, and track/report campaign performance and GTM effectiveness.

Pay and Benefits

Salary: USD 135,000 - 222,000 annually
Perks:Health InsuranceDentalVisionLife Insurance401kGym MembershipPaid LeavePaid Holidays

Key Requirements

  • •Proven experience in product marketing, portfolio marketing, or GTM roles in B2B technology or financial services.
  • •Proven ability to build compelling positioning and value propositions across multiple markets.
  • •Experience developing use-case-led marketing and sales enablement materials.
  • •Track record of executing product launches and integrated marketing campaigns.
  • •Strong analytical mindset with ability to turn insights into actionable GTM strategies.
Experience:B2B technologyFinancial servicesProduct marketingGTMOpen Finance
Skills:Cross-functional leadershipAnalytical mindsetProactive learningCommercial focusCollaboration

Company Brief

Mastercard
Mastercard is a global payments and technology company that processes transactions, provides fraud prevention and data services, and builds payment infrastructure for consumers, businesses, merchants and governments across 200+ countries.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Purchase, New York, United States
Founded: 1966
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