Mastercard

1 day ago

Product Marketing Manager – Open Finance & Developer Experience

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 5 hours agoStatus: Live

Job Summary

Shape and execute go-to-market strategy for the Open Finance & Developer Experience portfolio across priority markets. Define portfolio messaging and value propositions, translate capabilities into use-case narratives, and support tier 1 launches while owning end-to-end GTM for tier 2/3. Partner with product, sales, regional marketing, and agencies on campaigns, content, sales enablement, and performance optimization using customer research and competitive insights.

Location: United States

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Define and evolve portfolio-level Open Finance messaging and value propositions based on customer needs, buyer personas, and market trends.
•Translate product capabilities into commercially meaningful use cases, solution narratives, and differentiated messaging across products and markets.
•Support use case playbooks and core GTM assets to drive adoption, and own end-to-end GTM for tier 2/3 launches (positioning, naming, execution).
•Develop advanced sales enablement assets and equip sales teams with buyer-specific messaging for technical and business audiences to drive pipeline and revenue growth.
•Conduct competitive analysis and customer research, partner on integrated campaigns and content, manage agency partners and budgets, and track/report campaign performance and GTM effectiveness.

Pay and Benefits

Salary: USD 135,000 - 222,000 annually

Perks:Health InsuranceDentalVisionLife Insurance401kGym MembershipPaid LeavePaid Holidays

Key Requirements

•Proven experience in product marketing, portfolio marketing, or GTM roles in B2B technology or financial services.
•Proven ability to build compelling positioning and value propositions across multiple markets.
•Experience developing use-case-led marketing and sales enablement materials.
•Track record of executing product launches and integrated marketing campaigns.
•Strong analytical mindset with ability to turn insights into actionable GTM strategies.

Experience:B2B technologyFinancial servicesProduct marketingGTMOpen Finance

Skills:Cross-functional leadershipAnalytical mindsetProactive learningCommercial focusCollaboration

Company Brief

Mastercard

Mastercard is a global payments and technology company that processes transactions, provides fraud prevention and data services, and builds payment infrastructure for consumers, businesses, merchants and governments across 200+ countries.

Industry: Payments

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Purchase, New York, United States

Founded: 1966

Glassdoor: 4.1

Website LinkedIn Glassdoor

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Mastercard

1 day ago

Product Marketing Manager – Open Finance & Developer Experience

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 5 hours agoStatus: Live

Job Summary

Location: United States

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Define and evolve portfolio-level Open Finance messaging and value propositions based on customer needs, buyer personas, and market trends.
•Translate product capabilities into commercially meaningful use cases, solution narratives, and differentiated messaging across products and markets.
•Support use case playbooks and core GTM assets to drive adoption, and own end-to-end GTM for tier 2/3 launches (positioning, naming, execution).
•Develop advanced sales enablement assets and equip sales teams with buyer-specific messaging for technical and business audiences to drive pipeline and revenue growth.
•Conduct competitive analysis and customer research, partner on integrated campaigns and content, manage agency partners and budgets, and track/report campaign performance and GTM effectiveness.

Pay and Benefits

Salary: USD 135,000 - 222,000 annually

Perks:Health InsuranceDentalVisionLife Insurance401kGym MembershipPaid LeavePaid Holidays

Key Requirements

•Proven experience in product marketing, portfolio marketing, or GTM roles in B2B technology or financial services.
•Proven ability to build compelling positioning and value propositions across multiple markets.
•Experience developing use-case-led marketing and sales enablement materials.
•Track record of executing product launches and integrated marketing campaigns.
•Strong analytical mindset with ability to turn insights into actionable GTM strategies.

Experience:B2B technologyFinancial servicesProduct marketingGTMOpen Finance

Skills:Cross-functional leadershipAnalytical mindsetProactive learningCommercial focusCollaboration

Company Brief

Mastercard

Industry: Payments

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Purchase, New York, United States

Founded: 1966

Glassdoor: 4.1

Website LinkedIn Glassdoor