Ipsos

1 month ago

US Head of OOH Audience Measurement

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Lead Ipsos-US OOH audience measurement, overseeing a large-scale program from build in late 2026 to launch in mid-2027. Drive commercial growth, build and lead a US-based measurement team, manage client relationships, and expand OOH, radio, and digital measurement offerings within a One Ipsos framework.

Location: New York

Workplace: Hybrid

Employment Type: Full time

Job Function: Administration & Executive Assistance

Seniority: Director level

Key Responsibilities

•Spearhead the new Measurement Program: Oversee the end-to-end development and execution of a large-scale OOH Measurement Program for the US. Targeted for build starting Q4 2026 and launch mid-year 2027.
•Build and Lead a Best-in-Class Team: Recruit, build, manage & mentor a dedicated US team to service and grow the US measurement program for the long term.
•Client Leadership & Program Management: Serve as the primary US client leader for this program, managing stakeholder expectations and delivering on project deployment.
•Drive Audience Measurement New Business: Lead business development efforts in the OOH, Radio, and Digital measurement space in the US.
•Cross-Functional Ad Sales Development: Leverage your network to drive business development for broader Ipsos services with OOH sector clients and collaborate with internal stakeholders.

Pay and Benefits

Salary: USD 180,000 - 190,000 annually

Perks:Health InsurancePaid LeaveFlexible WorkWellness Stipend

Key Requirements

•Extensive, senior-level experience in the US OOH advertising industry with a deep understanding of media currencies, buy/sell side relationships and the evolving landscape of Digital OOH.
•Strong familiarity with the data sets that power modern OOH measurement, including mobility data, multi-sensor tracking, and AI-driven modelling.
•Proven background working with US media owners, agencies, advertisers, and industry bodies.
•Proven track record of driving new business and revenue growth, with the ability to translate market needs into actionable product strategies.
•Excellent communication skills with executive leaders, global steering committees, and local market leaders; ability to lead and develop cross-functional teams.

Experience:OOHAdvertisingAudience measurementData analytics

Skills:LeadershipCommunicationStrategic thinkingTeam buildingStakeholder management

Tech Stack:GPSMobility dataMulti-sensor trackingAIMachine learningData analytics

Company Brief

Ipsos

Global market research and consulting firm providing public opinion polling, market intelligence, and analytics to help organizations understand consumers, citizens, and markets across sectors and geographies.

Industry: Consulting

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Paris, France

Founded: 1975

Website LinkedIn

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Ipsos

1 month ago

US Head of OOH Audience Measurement

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Location: New York

Workplace: Hybrid

Employment Type: Full time

Job Function: Administration & Executive Assistance

Seniority: Director level

Key Responsibilities

•Spearhead the new Measurement Program: Oversee the end-to-end development and execution of a large-scale OOH Measurement Program for the US. Targeted for build starting Q4 2026 and launch mid-year 2027.
•Build and Lead a Best-in-Class Team: Recruit, build, manage & mentor a dedicated US team to service and grow the US measurement program for the long term.
•Client Leadership & Program Management: Serve as the primary US client leader for this program, managing stakeholder expectations and delivering on project deployment.
•Drive Audience Measurement New Business: Lead business development efforts in the OOH, Radio, and Digital measurement space in the US.
•Cross-Functional Ad Sales Development: Leverage your network to drive business development for broader Ipsos services with OOH sector clients and collaborate with internal stakeholders.

Pay and Benefits

Salary: USD 180,000 - 190,000 annually

Perks:Health InsurancePaid LeaveFlexible WorkWellness Stipend

Key Requirements

•Extensive, senior-level experience in the US OOH advertising industry with a deep understanding of media currencies, buy/sell side relationships and the evolving landscape of Digital OOH.
•Strong familiarity with the data sets that power modern OOH measurement, including mobility data, multi-sensor tracking, and AI-driven modelling.
•Proven background working with US media owners, agencies, advertisers, and industry bodies.
•Proven track record of driving new business and revenue growth, with the ability to translate market needs into actionable product strategies.
•Excellent communication skills with executive leaders, global steering committees, and local market leaders; ability to lead and develop cross-functional teams.

Experience:OOHAdvertisingAudience measurementData analytics

Skills:LeadershipCommunicationStrategic thinkingTeam buildingStakeholder management

Tech Stack:GPSMobility dataMulti-sensor trackingAIMachine learningData analytics

Company Brief

Ipsos

Industry: Consulting

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Paris, France

Founded: 1975

Website LinkedIn