Brand Manager – SK-II

Procter & Gamble
Singapore
Workplace: OnsiteFull timeFunction: Marketing & GrowthEducation: bachelorsSkills: ["Project management","Analytical thinking","Communication","Stakeholder management","Presentation skills"]

Lead SK-II brand strategy and end-to-end execution to drive business growth and long-term brand equity. Own key initiatives from consumer insight and brand strategy through commercialization, working with cross-functional teams across Product Supply, R&D, Analytics & Insights, Finance, Sales, Design, Media, and external agencies. Build integrated campaigns across paid/owned/earned channels, translate insights into growth opportunities, manage timelines and budgets, and optimize performance using data and analytics.

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Procter & Gamble
Procter & Gamble
3 days ago

Brand Manager – SK-II

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Last checked: 12 hours agoStatus: Live

Job Summary

Lead SK-II brand strategy and end-to-end execution to drive business growth and long-term brand equity. Own key initiatives from consumer insight and brand strategy through commercialization, working with cross-functional teams across Product Supply, R&D, Analytics & Insights, Finance, Sales, Design, Media, and external agencies. Build integrated campaigns across paid/owned/earned channels, translate insights into growth opportunities, manage timelines and budgets, and optimize performance using data and analytics.
Location: Singapore
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Lead end-to-end development and commercialization of brand initiatives from consumer insight and strategy through in-market launch.
  • •Develop communication strategies and creative campaigns across paid, owned, and earned channels.
  • •Translate consumer, market, and competitive insights into brand opportunities and growth strategies.
  • •Build integrated marketing plans across media, social, PR, retail, and eCommerce to maximize business impact.
  • •Manage commercialization excellence by partnering with markets, monitoring performance with analytics, and overseeing timelines and budgets.

Key Requirements

  • •Bachelor’s degree.
  • •Strong understanding of brand management principles, consumer insights, and marketing strategy.
  • •Excellent project management skills to manage multiple initiatives and timelines.
  • •Strong analytical skills to interpret business performance and consumer data for decisions.
  • •Proficiency in English and Mandarin.
Experience:Prestige beautySkincareLuxuryFMCGConsumer brandsDigital marketingSocial mediaECommerce
Education:Bachelor's
Skills:Project managementAnalytical thinkingCommunicationStakeholder managementPresentation skills
Languages:EnglishMandarin
Tech Stack:DouyinXiaohongshuTmallJD.comECommercePaid mediaOwned mediaEarned media

Company Brief

Procter & Gamble
Procter & Gamble is a global consumer goods company that develops, manufactures, and markets branded household, personal care, and health products across categories like beauty, grooming, health care, fabric & home care, and baby & family care.
Industry: Consumer Goods
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Cincinnati, United States
Founded: 1837
WebsiteLinkedIn