Tabby

1 day ago

Senior Marketing Specialist, CRM

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 3 hours agoStatus: Live

Job Summary

Design, execute, and optimize lifecycle CRM campaigns that drive onboarding, activation, retention, and loyalty. Use multi-channel marketing automation (email, push, SMS, WhatsApp, and in-app) to deliver personalized, data-driven experiences at scale. Build behavioral journeys with predictive models, run A/B tests to improve KPIs, analyze engagement data with SQL, and collaborate with marketing, product, and data teams to iterate and improve efficiency.

Location: Cairo

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Develop and execute multi-channel lifecycle campaigns that drive user engagement, retention, and cross-sell opportunities.
•Design and implement data-driven journeys using behavioral triggers, user attributes, and predictive models.
•Conduct A/B tests and optimize KPIs such as open rates, click-through rates, and conversion rates.
•Set up, test, and execute complex multi-lingual journeys across email, push, in-app, SMS, and WhatsApp.
•Run SQL queries to build segments, analyze performance, report insights, and collaborate with marketing, product, and data teams for optimization.

Key Requirements

•3+ years of proven experience in CRM, lifecycle marketing, or marketing automation.
•Hands-on experience with Customer.io, Braze, MoEngage, Salesforce, or similar CRM tools and syntax languages.
•Strong working knowledge of HTML/CSS and email development best practices.
•Python and advanced SQL with strong analytical skills are highly desirable.
•Fluency in spoken and written English; bonus for Arabic.

Experience:3+ yearsCRMLifecycle marketingMarketing automation

Skills:ExperimentationDetail-orientedAnalytical skillsCuriosity

Languages:EnglishArabic

Tech Stack:Customer.ioBrazeMoEngageSalesforceLiquidAMPscriptJinjaJavaScriptHTMLCSSPythonSQLOpenAIReplitAnthropicWhatsAppEmailPush messagingSMSIn-app messaging

Company Brief

Tabby

Tabby is a MENA buy‑now‑pay‑later and fintech platform that enables customers to split purchases into installments, offers in‑store and online payment products, a consumer app, and merchant services across Saudi Arabia, UAE, Kuwait and the wider region.

Industry: Lending

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Valuation: Unicorn (USD 1B+)

Funding: Series E+

Headquarters: Riyadh, Saudi Arabia

Founded: 2019

Glassdoor: 4.0

Website LinkedIn Glassdoor

Loading job details...

Preparing the role view and application actions.

Tabby

1 day ago

Senior Marketing Specialist, CRM

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 3 hours agoStatus: Live

Job Summary

Location: Cairo

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Develop and execute multi-channel lifecycle campaigns that drive user engagement, retention, and cross-sell opportunities.
•Design and implement data-driven journeys using behavioral triggers, user attributes, and predictive models.
•Conduct A/B tests and optimize KPIs such as open rates, click-through rates, and conversion rates.
•Set up, test, and execute complex multi-lingual journeys across email, push, in-app, SMS, and WhatsApp.
•Run SQL queries to build segments, analyze performance, report insights, and collaborate with marketing, product, and data teams for optimization.

Key Requirements

•3+ years of proven experience in CRM, lifecycle marketing, or marketing automation.
•Hands-on experience with Customer.io, Braze, MoEngage, Salesforce, or similar CRM tools and syntax languages.
•Strong working knowledge of HTML/CSS and email development best practices.
•Python and advanced SQL with strong analytical skills are highly desirable.
•Fluency in spoken and written English; bonus for Arabic.

Experience:3+ yearsCRMLifecycle marketingMarketing automation

Skills:ExperimentationDetail-orientedAnalytical skillsCuriosity

Languages:EnglishArabic

Tech Stack:Customer.ioBrazeMoEngageSalesforceLiquidAMPscriptJinjaJavaScriptHTMLCSSPythonSQLOpenAIReplitAnthropicWhatsAppEmailPush messagingSMSIn-app messaging

Company Brief

Tabby

Industry: Lending

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Valuation: Unicorn (USD 1B+)

Funding: Series E+

Headquarters: Riyadh, Saudi Arabia

Founded: 2019

Glassdoor: 4.0

Website LinkedIn Glassdoor