Marketing Manager, CRM

Tabby
Cairo
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 3+ yearsSkills: ["Experimentation","Detail-oriented","Analytical skills","Curiosity"]

Design, execute, and optimize lifecycle CRM campaigns that drive onboarding, activation, retention, and loyalty. Use multi-channel marketing automation (email, push, SMS, WhatsApp, and in-app) to deliver personalized, data-driven experiences at scale. Build behavioral journeys with predictive models, run A/B tests to improve KPIs, analyze engagement data with SQL, and collaborate with marketing, product, and data teams to iterate and improve efficiency.

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FursaFursa
Tabby
Tabby
1 month ago

Marketing Manager, CRM

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Source: Company careers pageValidated by: Fursa AI
Last checked: 15 hours agoStatus: Live

Job Summary

Design, execute, and optimize lifecycle CRM campaigns that drive onboarding, activation, retention, and loyalty. Use multi-channel marketing automation (email, push, SMS, WhatsApp, and in-app) to deliver personalized, data-driven experiences at scale. Build behavioral journeys with predictive models, run A/B tests to improve KPIs, analyze engagement data with SQL, and collaborate with marketing, product, and data teams to iterate and improve efficiency.
Location: Cairo
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Develop and execute multi-channel lifecycle campaigns that drive user engagement, retention, and cross-sell opportunities.
  • •Design and implement data-driven journeys using behavioral triggers, user attributes, and predictive models.
  • •Conduct A/B tests and optimize KPIs such as open rates, click-through rates, and conversion rates.
  • •Set up, test, and execute complex multi-lingual journeys across email, push, in-app, SMS, and WhatsApp.
  • •Run SQL queries to build segments, analyze performance, report insights, and collaborate with marketing, product, and data teams for optimization.

Key Requirements

  • •3+ years of proven experience in CRM, lifecycle marketing, or marketing automation.
  • •Hands-on experience with Customer.io, Braze, MoEngage, Salesforce, or similar CRM tools and syntax languages.
  • •Strong working knowledge of HTML/CSS and email development best practices.
  • •Python and advanced SQL with strong analytical skills are highly desirable.
  • •Fluency in spoken and written English; bonus for Arabic.
Experience:3+ yearsCRMLifecycle marketingMarketing automation
Skills:ExperimentationDetail-orientedAnalytical skillsCuriosity
Languages:EnglishArabic
Tech Stack:Customer.ioBrazeMoEngageSalesforceLiquidAMPscriptJinjaJavaScriptHTMLCSSPythonSQLOpenAIReplitAnthropicWhatsAppEmailPush messagingSMSIn-app messaging

Company Brief

Tabby
Tabby is a MENA buy‑now‑pay‑later and fintech platform that enables customers to split purchases into installments, offers in‑store and online payment products, a consumer app, and merchant services across Saudi Arabia, UAE, Kuwait and the wider region.
Industry: Lending
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: Riyadh, Saudi Arabia
Founded: 2019
Glassdoor
Glassdoor: 4.0
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