Senior Manager, Customer Engagement and Event

HSBC
Hong Kong
Workplace: OnsiteFull timeFunction: Solutions Engineering & Sales EngineeringSkills: ["Leadership","Communication","Stakeholder management","Project management","Problem-solving"]

Lead a team to deliver end-to-end customer engagement programs (seminars, webinars, client roundtables, partner events) across channels, with annual/quarterly planning, governance, and post-event evaluation. Ensure consistent value propositions across wealth/retirement/health offerings, drive growth initiatives, and manage cross-functional stakeholder alignment to deliver measurable outcomes.

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FursaFursa
HSBC
HSBC
1 month ago

Senior Manager, Customer Engagement and Event

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Source: Company careers pageValidated by: Fursa AI
Last checked: 6 hours agoStatus: Live

Job Summary

Lead a team to deliver end-to-end customer engagement programs (seminars, webinars, client roundtables, partner events) across channels, with annual/quarterly planning, governance, and post-event evaluation. Ensure consistent value propositions across wealth/retirement/health offerings, drive growth initiatives, and manage cross-functional stakeholder alignment to deliver measurable outcomes.
Location: Hong Kong
Workplace: Onsite
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering
Seniority: Sr. Manager level

Key Responsibilities

  • •Lead and develop a team to deliver end-to-end engagement programs (seminars, webinars, client roundtables, partner events, hybrid formats) across PB/CMB/Broker/EB.
  • •Own engagement planning cadence (annual/quarterly plan), delivery governance, execution standards and post-event evaluation.
  • •Ensure proposition messaging is consistent across legacy planning, retirement, wealth growth and health, with clear customer value propositions and call-to-actions.
  • •Partner with channel owners to align priorities, target segments (with emphasis on HNW), and engagement objectives; manage trade-offs across competing demands.
  • •Track and report performance (e.g., attendance quality, leads, pipeline, conversion, customer outcomes) and drive continuous improvement through insights.

Key Requirements

  • •Leadership experience in managing a events/customer engagement team
  • •Proven ability to plan, govern, and execute end-to-end engagement programs with measurable outcomes
  • •Strong messaging and value proposition development across multiple product lines (planning, retirement, wealth growth, health)
  • •Experience partnering with channel owners and cross-functional teams to align priorities and drive performance
  • •Ability to track performance metrics (attendance, leads, pipeline, conversion, customer outcomes) and drive continuous improvement
Experience:Financial servicesWealth managementInsurance
Skills:LeadershipCommunicationStakeholder managementProject managementProblem-solving
Languages:English

Company Brief

HSBC
Global banking and financial services organisation offering retail, commercial, corporate and investment banking, wealth management, and global markets services across Europe, Asia, the Americas and the Middle East.
Industry: Banking
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1865
Glassdoor
Glassdoor: 3.6
WebsiteLinkedIn