Trade Marketing Specliast - HOKA Performance

Hoka
Tokyo
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 3-5 yearsEducation: bachelorsSkills: ["Communication","Collaboration","Planning","Analytical","Problem-solving"]

Drive in-market trade marketing for HOKA Performance in Japan by executing season-specific marketing assets, shaping trade marketing strategy across channels, and collaborating with the Japan Marketing team to support key accounts, retail partners, and consumer-focused initiatives. Manage budgets and ops, report market trends, and ensure seamless cross-functional execution.

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Hoka
Hoka
3 months ago

Trade Marketing Specliast - HOKA Performance

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Last checked: 19 days agoStatus: Live

Job Summary

Drive in-market trade marketing for HOKA Performance in Japan by executing season-specific marketing assets, shaping trade marketing strategy across channels, and collaborating with the Japan Marketing team to support key accounts, retail partners, and consumer-focused initiatives. Manage budgets and ops, report market trends, and ensure seamless cross-functional execution.
Location: Tokyo
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Execute season-specific performance marketing activities and channel-specific materials (POP, graphics, banners, GWP) in collaboration with internal Japan Marketing team and external agencies.
  • •Plan and implement trade marketing promotions centered on retail channels, coordinating with PR to drive campaigns.
  • •Develop annual/seasonal trade marketing strategy and activity calendars for omni-channel sales, and participate in selling-in with major accounts.
  • •Champion the consumer by understanding lifestyle trends of Pinnacle Performer/Elevated Achiever, and report on market trends, competition, and opportunities.
  • •Oversee operational tasks such as budgeting, marketing procurement, and management of point-of-sale materials.

Key Requirements

  • •Bachelor’s degree or higher
  • •3–5 years of practical experience in marketing (trade marketing, retail, product, digital, etc.)
  • •Experience supporting marketing activities for wholesale accounts or own retail stores (online and offline)
  • •Ability to manage multiple projects concurrently and handle planning and progress management
  • •Strong communication skills with internal/external stakeholders; sports, footwear or retail experience is a plus
Experience:3-5 yearsRetailMarketingFootwearSportswear
Education:Bachelor's
Skills:CommunicationCollaborationPlanningAnalyticalProblem-solving
Languages:JapaneseEnglish

Company Brief

Hoka
Deckers Brands designs, markets, and distributes premium footwear, apparel, and accessories through global brands including HOKA, UGG, Teva, and Sanuk, selling via wholesale, e-commerce, and owned retail stores.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Goleta, United States
Founded: 1973
Website