GM, Product - Command

Asana
San Francisco
Workplace: HybridFull timeUSD 399,000 - 450,000 annuallyFunction: Executive & General ManagementSkills: ["Product judgment","Cross-functional leadership","Executive communication","Strategic thinking","Coaching"]

Own the strategy, product direction, and business outcomes for Command, Asana’s offering for software development teams. Lead a cross-functional organization across Product, Engineering, Design, Data Science, Research, Marketing, Sales, and Customer Success. Define the Command roadmap, operational metrics, and enterprise positioning, while driving product quality, developer trust, and differentiated AI workflows within Asana’s human-agent operating system vision.

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FursaFursa
Asana
Asana
2 days ago

GM, Product - Command

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Source: Company careers pageValidated by: Fursa AI
Last checked: 16 hours agoStatus: Live

Job Summary

Own the strategy, product direction, and business outcomes for Command, Asana’s offering for software development teams. Lead a cross-functional organization across Product, Engineering, Design, Data Science, Research, Marketing, Sales, and Customer Success. Define the Command roadmap, operational metrics, and enterprise positioning, while driving product quality, developer trust, and differentiated AI workflows within Asana’s human-agent operating system vision.
Location: San Francisco
Workplace: Hybrid
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Director level

Key Responsibilities

  • •Develop and communicate a clear strategy and roadmap for Command across Asana’s product portfolio.
  • •Own the business plan and operational metrics, including adoption, retention, engagement, and commercial expansion.
  • •Build, lead, and scale a customer-centric cross-functional organization spanning product, engineering, go-to-market, and research.
  • •Drive overall product quality, performance, and developer trust in partnership with Engineering and Design.
  • •Define go-to-market positioning, packaging, and enterprise proof points, and shape differentiated AI workflows for technical teams.

Pay and Benefits

Salary: USD 399,000 - 450,000 annually
Perks:Health InsuranceWellness StipendGym MembershipFamily BuildingRetirement

Key Requirements

  • •Experience as a GM, product executive, founder, or equivalent leader with clear ownership of a product line or business.
  • •Deep familiarity with software development workflows, including planning, issue/ticket management, source control, code review, CI/CD, release management, or engineering operations.
  • •Track record taking a product from early product-market fit toward repeatable enterprise growth with end-to-end accountability for strategy and commercial performance.
  • •Experience applying AI to real customer workflows, especially where context, collaboration, governance, and accountability matter.
  • •Strong product judgment and proven ability to align and develop cross-functional partners and product leaders through influence.
Experience:AIEnterprise softwareSoftware development workflowsTechnical product
Skills:Product judgmentCross-functional leadershipExecutive communicationStrategic thinkingCoaching
Languages:English

Company Brief

Asana
Asana provides a work management platform that helps teams coordinate, track, and manage tasks, projects, and workflows. It offers collaboration, task tracking, automation, and reporting tools for organizations of all sizes.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 500M to 1B
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2008
Glassdoor
Glassdoor: 4.2
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