Trade Marketing Manager (Kerava, FI)

Carlsberg Group
Finland
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Collaboration","Communication","Stakeholder management","Presenting","Analysis"]

Lead trade marketing for assigned brands by turning brand plans into in-store and out-of-home activations across retail and foodservice. Partner closely with brand and sales teams to secure commercial outcomes, brief external marketing partners, prepare internal sales presentations, and translate campaign performance into actionable learnings. Work with multiple internal and external stakeholders and report to the Shopper Marketing Director within the Sinebrychoff marketing team.

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Carlsberg Group
Carlsberg Group
6 hours ago

Trade Marketing Manager (Kerava, FI)

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Last checked: 6 hours agoStatus: Live

Job Summary

Lead trade marketing for assigned brands by turning brand plans into in-store and out-of-home activations across retail and foodservice. Partner closely with brand and sales teams to secure commercial outcomes, brief external marketing partners, prepare internal sales presentations, and translate campaign performance into actionable learnings. Work with multiple internal and external stakeholders and report to the Shopper Marketing Director within the Sinebrychoff marketing team.
Location: Finland
Workplace: Hybrid
Employment Type: Full time · 12 months
Job Function: Marketing & Growth

Key Responsibilities

  • •Own visibility and activations for assigned brands in sales channels
  • •Plan and co-create the next year’s new product launch activities with the Brand Manager
  • •Brief and coordinate external marketing partner teams, aligning brand and commercial goals plus shopper insights
  • •Create internal presentation materials to motivate the sales field for upcoming sales periods
  • •Monitor and analyze campaign KPIs, report impact, and develop future actions

Pay and Benefits

Perks:Annual Bonus

Key Requirements

  • •Prior experience in shopper-/distribution channel marketing and relevant training
  • •Demonstrated ability to deliver effective, impactful marketing, preferably for FMCG brands
  • •Consumer- and customer-oriented thinking
  • •Strong understanding and interest in shopper behavior
  • •Good project management skills to manage timelines, budgets, and stakeholder collaboration
Skills:CollaborationCommunicationStakeholder managementPresentingAnalysis
Languages:FinnishEnglish
Tech Stack:POS materialsPOSInvoices

Company Brief

Carlsberg Group
Global brewer producing and marketing beer and other beverages under brands such as Carlsberg, Tuborg and Somersby. Operates brewing, distribution and marketing across Europe and Asia, focusing on brand portfolio, sustainability and market expansion.
Industry: Food & Beverage
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Copenhagen, Denmark
Founded: 1847
WebsiteLinkedIn