Adidas

1 day ago

Senior Specialist Marketing Processes (Almaty, ALA, KZ)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 6 hours agoStatus: Live

Job Summary

Own retail and omni-channel marketing execution for Kazakhstan by planning and delivering the yearly retail calendar, campaigns, promotions, and in-store communication tools. Ensure brand-led execution and “one brand” alignment across Brand Comms and Digital Teams, maintain ISC/VM consistency, and lead District Visual Merchandising specialists. Manage marketing expenses, ROI analysis, compliance, and reporting against retail KPIs, coordinating with internal teams and external partners.

Location: Almaty

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Plan and develop the Kazakhstan retail calendar aligned to global brand and product campaign strategy and commercial moments.
•Execute Kazakhstan retail calendars and campaigns in coordination with planning teams, channels, and partners, ensuring “one brand” messaging.
•Drive in-store ISC and VM excellence, accountable for guideline execution and consistency across Kazakhstan.
•Lead and support District Visual Merchandising specialists, escalating complex topics and ensuring on-time delivery of the agreed plan.
•Execute marketing activities tracking against retail KPIs, manage marketing expenses and ROI analysis, and handle compliant document/financial activity with internal audit alignment.

Key Requirements

•3-4 years of experience in trade, retail marketing, or sales (preferably in sporting goods and fashion/lifestyle).
•Plan and develop a retail calendar for Kazakhstan aligned to global brand and product campaigns and consumer touch points.
•Execute marketing calendars and campaigns in alignment with planning, channels, partners, and budget while ensuring brand-led proposition.
•Maintain ISC and in-store consistency across Kazakhstan and ensure global guideline execution.
•Fluent English and a university degree in Business (or equivalent professional experience).

Experience:3-4 yearsTradeRetail marketingSalesSporting goodsFashion/lifestyle

Education:Bachelor's in Business

Skills:Detail orientedOrganizedDynamicSolution orientedExcellent communication

Languages:English

Tech Stack:MS OfficePowerPointExcel

Company Brief

Adidas

Global sportswear company designing, manufacturing, and selling athletic footwear, apparel, and accessories. Serves consumers and athletes through branded products, direct-to-consumer retail, and wholesale channels worldwide.

Industry: Fashion & Apparel

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Herzogenaurach, Germany

Founded: 1949

Glassdoor: 3.8

Website LinkedIn Glassdoor

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Adidas

1 day ago

Senior Specialist Marketing Processes (Almaty, ALA, KZ)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 6 hours agoStatus: Live

Job Summary

Location: Almaty

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Plan and develop the Kazakhstan retail calendar aligned to global brand and product campaign strategy and commercial moments.
•Execute Kazakhstan retail calendars and campaigns in coordination with planning teams, channels, and partners, ensuring “one brand” messaging.
•Drive in-store ISC and VM excellence, accountable for guideline execution and consistency across Kazakhstan.
•Lead and support District Visual Merchandising specialists, escalating complex topics and ensuring on-time delivery of the agreed plan.
•Execute marketing activities tracking against retail KPIs, manage marketing expenses and ROI analysis, and handle compliant document/financial activity with internal audit alignment.

Key Requirements

•3-4 years of experience in trade, retail marketing, or sales (preferably in sporting goods and fashion/lifestyle).
•Plan and develop a retail calendar for Kazakhstan aligned to global brand and product campaigns and consumer touch points.
•Execute marketing calendars and campaigns in alignment with planning, channels, partners, and budget while ensuring brand-led proposition.
•Maintain ISC and in-store consistency across Kazakhstan and ensure global guideline execution.
•Fluent English and a university degree in Business (or equivalent professional experience).

Experience:3-4 yearsTradeRetail marketingSalesSporting goodsFashion/lifestyle

Education:Bachelor's in Business

Skills:Detail orientedOrganizedDynamicSolution orientedExcellent communication

Languages:English

Tech Stack:MS OfficePowerPointExcel

Company Brief

Adidas

Industry: Fashion & Apparel

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Herzogenaurach, Germany

Founded: 1949

Glassdoor: 3.8

Website LinkedIn Glassdoor