Senior SEO Product Manager, StreetEasy

Zillow
United States
Workplace: RemoteFull timeFunction: Product ManagementExperience: 8+ yearsEducation: bachelorsSkills: ["Self-motivation","Cross-functional collaboration","Data-driven decision-making","Mentorship","Ideation"]

Define and execute SEO/GEO-focused product strategies for StreetEasy, driving organic traffic and engagement across web and app experiences. Lead cross-functional teams to plan, prioritize, and optimize acquisition and search/onboarding journeys, including AI-generated and generative search surfaces. Use data, experimentation, and search behavior analysis to guide roadmap decisions, measure success, and communicate impact and trade-offs. Mentor product peers on SEO best practices and frameworks.

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FursaFursa
Zillow
Zillow
2 hours ago

Senior SEO Product Manager, StreetEasy

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Last checked: 2 hours agoStatus: Live

Job Summary

Define and execute SEO/GEO-focused product strategies for StreetEasy, driving organic traffic and engagement across web and app experiences. Lead cross-functional teams to plan, prioritize, and optimize acquisition and search/onboarding journeys, including AI-generated and generative search surfaces. Use data, experimentation, and search behavior analysis to guide roadmap decisions, measure success, and communicate impact and trade-offs. Mentor product peers on SEO best practices and frameworks.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Product Management
Seniority: Mid level

Key Responsibilities

  • •Own the SEO/GEO strategy and roadmap for StreetEasy, identifying organic traffic growth opportunities aligned with business goals.
  • •Identify new opportunities to increase SERP visibility and traffic, including in AI-generated and generative search surfaces.
  • •Lead cross-functional teams (product, engineering, design, marketing, analytics) to design and deliver SEO-enhancing features across web and app experiences.
  • •Analyze traffic, search behavior, and experimentation results to prioritize SEO initiatives and continuously optimize performance.
  • •Partner with marketing and content stakeholders to improve site architecture, page templates, and on-page elements; develop success metrics and reporting narratives.

Key Requirements

  • •Bachelor’s degree in Computer Science, Computer Engineering, Marketing, Business Administration, or a related field.
  • •8+ years of experience in product management for consumer-facing technology products, including acquisition, engagement, or growth-focused features.
  • •Demonstrated experience with Search Engine Optimization (SEO), traffic acquisition, or upstream activities like onboarding, profiling, or engagement strategies.
  • •Proven track record using data, experimentation, and user insights to shape product strategy and prioritize roadmaps.
  • •Experience collaborating with engineering, design, analytics, and marketing to launch and optimize web or app features at scale.
Experience:8+ yearsConsumer technologyReal estateSEOTraffic acquisitionGrowth
Education:Bachelor's in Computer Science, Computer Engineering, Marketing, Business Administration, or a related field
Skills:Self-motivationCross-functional collaborationData-driven decision-makingMentorshipIdeation

Company Brief

Zillow
Operates an online real estate marketplace providing listings, valuation estimates, rentals, and agent tools. Connects buyers, sellers, renters, and real estate professionals with data-driven search, home Zestimate valuations, and advertising services.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Seattle, United States
Founded: 2006
WebsiteLinkedIn