Senior Demand Generation Specialist - (Austin TX, San Francisco CA or Nashville TN - hybrid)

Gomotive
Austin, San Francisco, Nashville
Workplace: HybridFull timeUSD 82,000 - 114,000 annuallyFunction: Marketing & GrowthExperience: 3+ yearsEducation: bachelorsSkills: ["Execution","Adaptability","Collaboration","Analytical thinking","Communication"]

Own full-funnel, multi-channel demand generation for net-new accounts using ABM as a core strategy. Execute and optimize account-based marketing programs across segments, coordinating briefs, audiences, creative inputs, and launch follow-up. Partner with content, solutions, product, marketing ops, and analytics on segmentation, reporting, and list hygiene. Run and improve channel execution across email, LinkedIn, display, syndication, web, webinars, and more, using research and performance data to drive pipeline impact.

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FursaFursa
Gomotive
Gomotive
2 days ago

Senior Demand Generation Specialist - (Austin TX, San Francisco CA or Nashville TN - hybrid)

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Last checked: 8 hours agoStatus: Live

Job Summary

Own full-funnel, multi-channel demand generation for net-new accounts using ABM as a core strategy. Execute and optimize account-based marketing programs across segments, coordinating briefs, audiences, creative inputs, and launch follow-up. Partner with content, solutions, product, marketing ops, and analytics on segmentation, reporting, and list hygiene. Run and improve channel execution across email, LinkedIn, display, syndication, web, webinars, and more, using research and performance data to drive pipeline impact.
Location: Austin, San Francisco, Nashville
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Execute and support account-based marketing programs and full-funnel demand generation campaigns.
  • •Run integrated ABM programs across multiple sales segments, owning select programs from brief creation through execution and follow-up.
  • •Coordinate with Content, Solutions, and Product Marketing to map content and messaging to buyer needs and funnel stages, identifying asset gaps.
  • •Partner with Marketing Operations and Analytics for audience segmentation, list hygiene, campaign setup, routing, and accurate campaign reporting.
  • •Launch, monitor, and improve multi-channel campaign execution (e.g., email, LinkedIn, display, content syndication, web, webinars, direct mail) and troubleshoot execution roadblocks.

Pay and Benefits

Salary: USD 82,000 - 114,000 annually
Perks:Health InsuranceDentalPaid Leave401kLife Insurance

Key Requirements

  • •3+ years of B2B marketing or demand generation experience, ideally in technology or SaaS.
  • •Strong understanding of demand generation, ABM frameworks, buyer personas, user journeys, funnel stages, and campaign channels.
  • •Experience executing integrated campaigns and operating account/market research to identify audience opportunities and themes.
  • •Comfort using tools and reporting data, including Excel/Google Sheets/Tableau and Salesforce.
  • •Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
Experience:3+ yearsB2BSaaS
Education:Bachelor's in Marketing, Communications, Business, or a related field
Skills:ExecutionAdaptabilityCollaborationAnalytical thinkingCommunication
Tech Stack:SalesforceAsanaSendosoOutreachGoldcastGleanExcelGoogle SheetsTableauABMLinkedIn

Company Brief

Gomotive
Provides a cloud-based fleet safety and compliance platform with digital driver logs, vehicle inspection checklists, workflows, and reporting tools to help transportation and delivery fleets improve safety and meet regulatory requirements.
Industry: Supply Chain Technology
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