Customer Proposition Marketing, AM (Kuala Lumpur, MY)

Support customer and market insight activities by collecting and analyzing research on needs, pain points, and behaviors. Help develop customer value propositions and support target segment, positioning, and documentation for approvals. Assist with go-to-market strategies, integrated campaign planning, and coordination of launch events and communications. Track campaign and proposition performance against KPIs and budgets, prepare dashboards, and support test-and-learn activities for continuous improvement.