Customer Proposition Marketing, AM (Kuala Lumpur, MY)

Zurich Insurance
Kuala Lumpur
Workplace: OnsiteFull timeFunction: Marketing & GrowthSkills: ["Coordination","Communication","Analysis"]

Support customer and market insight activities by collecting and analyzing research on needs, pain points, and behaviors. Help develop customer value propositions and support target segment, positioning, and documentation for approvals. Assist with go-to-market strategies, integrated campaign planning, and coordination of launch events and communications. Track campaign and proposition performance against KPIs and budgets, prepare dashboards, and support test-and-learn activities for continuous improvement.

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FursaFursa
Zurich Insurance
Zurich Insurance
2 months ago

Customer Proposition Marketing, AM (Kuala Lumpur, MY)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 6 minutes agoStatus: Live

Job Summary

Support customer and market insight activities by collecting and analyzing research on needs, pain points, and behaviors. Help develop customer value propositions and support target segment, positioning, and documentation for approvals. Assist with go-to-market strategies, integrated campaign planning, and coordination of launch events and communications. Track campaign and proposition performance against KPIs and budgets, prepare dashboards, and support test-and-learn activities for continuous improvement.
Location: Kuala Lumpur
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Support data collection and analysis on customer needs, pain points, and behaviors using surveys, focus groups, research, and market intelligence.
  • •Prepare competitor and market campaign overviews to identify gaps and opportunities, and summarize insights for proposition and campaign planning.
  • •Assist in designing and refining customer value propositions, including target segments, value statements, and positioning aligned with brand and regulatory requirements.
  • •Support go-to-market strategy and integrated customer campaign planning and journeys, including development of launch materials and customer communications.
  • •Monitor campaign and proposition performance against KPIs and budgets; prepare reports and dashboards and support test-and-learn activities.

Key Requirements

Skills:CoordinationCommunicationAnalysis

Company Brief

Zurich Insurance
Zurich Insurance Group is a global insurance company offering a wide range of general insurance and life insurance products and services to individuals, small businesses and large corporations across multiple markets worldwide.
Industry: Insurance
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Zurich, Switzerland
Founded: 1872
Glassdoor
Glassdoor: 3.7
WebsiteLinkedIn