Senior Marketing Specialist

Coin Market Cap
Singapore, Hong Kong, Kuala Lumpur, Penang, Taipei
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 5-8 yearsSkills: ["Communication","Storytelling","Project management","Collaboration","Attention to detail"]

Drive go-to-market strategy and execution across a product ecosystem, partnering with senior leadership and cross-functional teams to translate objectives into actionable plans. Lead messaging and storytelling for different customer segments, coordinate multi-channel campaign deliverables, and amplify products through KOLs and influencers in the crypto/Web3 space. Track KPIs, refine performance with insights, and help manage multi-brand product portfolios with budget awareness to deliver measurable commercial impact.

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FursaFursa
Coin Market Cap
Coin Market Cap
2 months ago

Senior Marketing Specialist

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Last checked: 6 hours agoStatus: Live

Job Summary

Drive go-to-market strategy and execution across a product ecosystem, partnering with senior leadership and cross-functional teams to translate objectives into actionable plans. Lead messaging and storytelling for different customer segments, coordinate multi-channel campaign deliverables, and amplify products through KOLs and influencers in the crypto/Web3 space. Track KPIs, refine performance with insights, and help manage multi-brand product portfolios with budget awareness to deliver measurable commercial impact.
Location: Singapore, Hong Kong, Kuala Lumpur, Penang, Taipei
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Assist in defining marketing objectives with senior leadership and translating goals into actionable plans.
  • •Execute marketing strategies and tactics on a quarterly and annual basis to ensure timely, high-quality delivery.
  • •Coordinate with business unit marketing leads and local/community management teams to expand the addressable market.
  • •Manage cross-channel project workflows (social media, web, chat, content, video), tracking performance and identifying improvements.
  • •Partner with Brand and PR to develop and maintain a consistent narrative about the company’s role in the decentralized web, and help manage product portfolios and budgets.

Key Requirements

  • •5–8 years of experience in technology, financial services, or fintech, with at least 2 years in a marketing specialist role.
  • •Demonstrated ability to drive growth metrics such as web traffic, leads, client conversions, or revenue generation.
  • •Ability to use AI to improve work efficiency.
  • •Familiarity with managing multi-brand or multi-audience product portfolios and basic understanding of conversion funnels.
  • •Experience supporting budget management and making data-informed recommendations on marketing trade-offs.
Experience:5-8 yearsTechnologyFinancial servicesFintechCryptoWeb3Blockchain
Skills:CommunicationStorytellingProject managementCollaborationAttention to detail
Tech Stack:AISocial mediaWebChatContentVideo

Company Brief

Coin Market Cap
Provides real-time cryptocurrency market data, rankings, charts, and analytics across thousands of digital assets and exchanges to inform traders, investors, and the crypto community.
Industry: Blockchain & Web3
Company Size: Large (251 to 1,000 employees)
Growth: Established Company
Funding: Private Equity Backed
Headquarters: New York, United States
Founded: 2013
WebsiteLinkedIn