Head of Consumer Technology & Digital Growth

Yum! Brands
Thailand
Workplace: HybridFull timeFunction: Marketing & GrowthEducation: bachelorsSkills: ["Commercial mindset","Customer obsession","Data-driven decision making","Communication","Influencing","Entrepreneurial mindset","Innovation","Accountability","Continuous improvement","Strategic thinking","Execution excellence"]

Own the strategy and performance of KFC Thailand’s digital ecosystem, driving customer engagement, frequency, retention, and sales. Lead the vision, roadmap, and delivery of customer-facing digital products across mobile, web, loyalty, CRM, and in-store channels. Build loyalty and CRM capabilities, improve journeys with data and experimentation, and create connected omnichannel experiences. Inspire and develop cross-functional teams while partnering across marketing, operations, finance, and global technology.

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Yum! Brands
Yum! Brands
1 day ago

Head of Consumer Technology & Digital Growth

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Job Summary

Own the strategy and performance of KFC Thailand’s digital ecosystem, driving customer engagement, frequency, retention, and sales. Lead the vision, roadmap, and delivery of customer-facing digital products across mobile, web, loyalty, CRM, and in-store channels. Build loyalty and CRM capabilities, improve journeys with data and experimentation, and create connected omnichannel experiences. Inspire and develop cross-functional teams while partnering across marketing, operations, finance, and global technology.
Location: Thailand
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Own the strategy and performance of KFC Thailand’s digital ecosystem, driving engagement, frequency, retention, and sales.
  • •Shape the vision, roadmap, and delivery of digital products across mobile, web, loyalty, and in-store channels.
  • •Build and enhance loyalty and CRM capabilities, including personalized experiences and improvements to member engagement and lifetime value.
  • •Accelerate omnichannel customer experience across restaurants, kiosks, mobile ordering, delivery, and loyalty; drive adoption of digital ordering and self-service technologies.
  • •Lead, coach, and develop a team of digital and technology professionals, fostering innovation and strong cross-functional partnerships.

Key Requirements

  • •10+ years of experience in Digital Product, E-Commerce, Consumer Technology, CRM, Loyalty, Digital Marketing, or Technology Leadership roles.
  • •Proven track record building and scaling mobile apps, loyalty, CRM, and customer-facing digital platforms that deliver measurable growth.
  • •Proven experience deploying customer-facing and operational technology at scale across large, multi-site retail or QSR environments.
  • •Leadership experience managing cross-functional teams and complex stakeholder environments.
  • •Customer-obsessed with a passion for exceptional experiences and strong influencing skills.
Experience:Digital productE-commerceConsumer technologyCRMLoyaltyDigital marketingTechnology leadershipRetailQSR
Education:Bachelor's
Skills:Commercial mindsetCustomer obsessionData-driven decision makingCommunicationInfluencingEntrepreneurial mindsetInnovationAccountabilityContinuous improvementStrategic thinkingExecution excellence
Tech Stack:MobileWebLoyaltyCRMKiosksMobile orderingDeliveryDataExperimentationCustomer insights

Company Brief

Yum! Brands
Yum! Brands is a global quick-service restaurant company that develops, franchises and operates KFC, Pizza Hut, Taco Bell and Habit Burger & Grill, serving tens of thousands of restaurants across more than 150 countries with digital and franchise-led growth strategies.
Industry: Restaurants & Food Service
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Louisville, United States
Founded: 1997
Glassdoor
Glassdoor: 3.7
WebsiteLinkedInGlassdoor