Lifecycle Marketing Operations Specialist

BambooHR
Utah
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 1-3 yearsSkills: ["Attention to detail","Written communication","Verbal communication","Organizational skills","Analytical problem-solving","Collaboration","Prioritization"]

Build and operate lifecycle marketing programs across the prospect and customer journey, translating approved strategies into accurate Marketo (and related tool) execution. Own campaign builds end to end: QA, scheduling, launch validation, monitoring, troubleshooting, and data-quality maintenance. Partner with lifecycle marketers and Marketing Operations to resolve issues or escalate complex platform/integration concerns, while improving process accuracy, scalability, and turnaround time.

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FursaFursa
BambooHR
BambooHR
1 day ago

Lifecycle Marketing Operations Specialist

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Source: Company careers pageValidated by: Fursa AI
Last checked: 4 hours agoStatus: Live

Job Summary

Build and operate lifecycle marketing programs across the prospect and customer journey, translating approved strategies into accurate Marketo (and related tool) execution. Own campaign builds end to end: QA, scheduling, launch validation, monitoring, troubleshooting, and data-quality maintenance. Partner with lifecycle marketers and Marketing Operations to resolve issues or escalate complex platform/integration concerns, while improving process accuracy, scalability, and turnaround time.
Location: Utah
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Entry level

Key Responsibilities

  • •Build, configure, test, schedule, and launch lifecycle marketing programs in Marketo and related tools (emails, text messages, smart campaigns/lists, automations, nurtures, and workflows).
  • •Partner with lifecycle marketers to translate approved strategies and business requirements into accurate, executable program builds.
  • •Perform end-to-end QA before launch, validating audience criteria, links, personalization, tracking, suppression logic, campaign flow, and expected system behavior.
  • •Monitor active programs, identify operational or data issues, resolve common problems, and escalate complex platform or integration concerns.
  • •Maintain lifecycle data quality through list management, segmentation, database monitoring, and execution of suppression/consent/compliance requirements.

Pay and Benefits

Perks:Health InsuranceLife InsuranceDisability Insurance401kParental LeavePaid LeaveVolunteer Time

Key Requirements

  • •1–3 years of experience in marketing operations, lifecycle marketing, email marketing, campaign operations, or a related area.
  • •Experience building, testing, launching, or supporting campaigns in a marketing automation platform.
  • •Strong attention to detail to perform thorough QA across audiences, links, personalization, tracking, workflows, and campaign logic.
  • •Working knowledge of audience segmentation, list management, suppression practices, and marketing data quality.
  • •Strong written and verbal communication plus organizational skills to manage multiple requests and meet deadlines.
Experience:1-3 years
Skills:Attention to detailWritten communicationVerbal communicationOrganizational skillsAnalytical problem-solvingCollaborationPrioritization
Languages:English
Tech Stack:MarketoEmailText messagesSmart campaignsSmart listsAutomationsNurturesCampaign workflowsSuppressionHTMLStripoSMS automationVibesSpreadsheets

Company Brief

BambooHR
Provides cloud-based human resources software that streamlines HR tasks including employee onboarding, time-off tracking, performance management, and HR analytics for small to mid-sized businesses, centralizing people data and automating HR workflows.
Industry: HR Tech
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Lindon, United States
Founded: 2008
WebsiteLinkedIn