Digital Analytics Lead

flyadeal
Jeddah
Workplace: OnsiteFull timeFunction: Data Analytics & Business IntelligenceExperience: 5+ yearsEducation: bachelorsSkills: ["Analytical mindset","Problem-solving","Commercial awareness","Results-oriented thinking","Cross-functional collaboration"]

Lead digital performance analytics across web and app platforms, turning e-commerce, funnel, and customer-journey data into actionable insights. Own end-to-end analytics and tracking accuracy, including event taxonomy, data layer structures, and tagging via Google Tag Manager. Analyze conversion and revenue metrics, support A/B testing and revenue optimization, and build stakeholder dashboards using tools like Power BI, Looker Studio, or Tableau.

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FursaFursa
flyadeal
flyadeal
6 months ago

Digital Analytics Lead

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Source: Company careers pageValidated by: Fursa AI
Last checked: 9 hours agoStatus: Live

Job Summary

Lead digital performance analytics across web and app platforms, turning e-commerce, funnel, and customer-journey data into actionable insights. Own end-to-end analytics and tracking accuracy, including event taxonomy, data layer structures, and tagging via Google Tag Manager. Analyze conversion and revenue metrics, support A/B testing and revenue optimization, and build stakeholder dashboards using tools like Power BI, Looker Studio, or Tableau.
Location: Jeddah
Workplace: Onsite
Employment Type: Full time
Job Function: Data Analytics & Business Intelligence
Seniority: Mid level

Key Responsibilities

  • •Own and maintain end-to-end e-commerce performance analytics across web and mobile app.
  • •Analyze digital funnels and customer journeys to identify drop-offs, friction points, and revenue opportunities.
  • •Track and report key metrics such as conversion rate and revenue per visitor.
  • •Define and validate tracking requirements, event taxonomy, and data layer structures with Product and IT teams.
  • •Develop dashboards and performance reports for stakeholders using tools like Power BI, Looker Studio, or Tableau.

Key Requirements

  • •Bachelor’s degree in computer science, Data Science, Information Systems/IT, Business Analytics, or a related field.
  • •Minimum 5+ years of experience in digital analytics, product analytics, or e-commerce performance analytics.
  • •Advanced expertise in GA4 and digital analytics platforms.
  • •Knowledge of digital tracking implementations, event-based tracking models, and data layer architecture.
  • •Strong SQL skills and experience with data visualization tools (Power BI, Tableau, Looker Studio).
Experience:5+ yearsE-commerce
Education:Bachelor's
Skills:Analytical mindsetProblem-solvingCommercial awarenessResults-oriented thinkingCross-functional collaboration
Languages:English
Tech Stack:Google Analytics 4 (GA4)Google Tag Manager (GTM)BigQuerySQLPower BILooker StudioTableauJavaScriptContentSquareHotjarFullStoryMobile app analyticsOTA analyticsA/B testing analysisFunnel analysisWeb analytics

Company Brief

flyadeal
flyadeal is a Saudi low-cost carrier offering domestic and regional flights, focused on affordable travel options and high-frequency routes. It operates a modern narrow-body fleet and targets budget-conscious leisure and business travelers in the Middle East.
Industry: Airlines
Company Size: Large (251 to 1,000 employees)
Growth: Established Company
Funding: Government Funded
Headquarters: Jeddah, Saudi Arabia
Founded: 2016
WebsiteLinkedIn