Manager WHS Activation Football - Central Europe (m/f/d) (Herzogenaurach, BY, DE)

Adidas
Germany
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 2-4 yearsEducation: bachelorsSkills: ["Communication","Presentation","Interpersonal skills","Organizational skills","Analytical thinking"]

Develop and implement a consistent Central Europe trade marketing strategy for defined football accounts, aligned to regional guidelines and annual gameplan priorities. Own account and country-level marketing plans (media, digital, social, POS/activation, amateur teamwear) to drive sell-in and sell-out impact across channels. Evaluate initiative performance, steer external agencies, manage marketing expenditures and sales budgets, and collaborate with cross-functional teams while traveling within the DACH region.

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Adidas
Adidas
1 day ago

Manager WHS Activation Football - Central Europe (m/f/d) (Herzogenaurach, BY, DE)

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Job Summary

Develop and implement a consistent Central Europe trade marketing strategy for defined football accounts, aligned to regional guidelines and annual gameplan priorities. Own account and country-level marketing plans (media, digital, social, POS/activation, amateur teamwear) to drive sell-in and sell-out impact across channels. Evaluate initiative performance, steer external agencies, manage marketing expenditures and sales budgets, and collaborate with cross-functional teams while traveling within the DACH region.
Location: Germany
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Develop and implement customized marketing plans on account and country level, including communication, POS presentation/activation, and amateur teamwear activation aligned with the Sr. Manager WHS Activation.
  • •Create, plan, and execute impactful events that support annual gameplan priorities.
  • •Ensure positive sell-in and sell-out impact of relevant activities across all channels.
  • •Evaluate and commercialize business opportunities with defined customers in line with the Central Europe marketing calendar.
  • •Steer external agencies, manage marketing expenditures and the sales working budget, and analyze initiative success to inform future planning.
Travel: Low travel

Key Requirements

  • •Degree in business administration with a focus on marketing and/or sales.
  • •Ideally 2–4 years of relevant experience in marketing and/or sales.
  • •Experience in the sporting goods, fashion, or consumer goods industry, including retail and/or agency work (advertising, media, PR, or sports marketing).
  • •Strong communication, presentation, and interpersonal skills.
  • •Advanced MS Office skills and fluency in German and English (written and spoken).
Experience:2-4 yearsRetailSports marketingConsumer goodsFashionSporting goods
Education:Bachelor's in business administration (marketing and/or sales)
Skills:CommunicationPresentationInterpersonal skillsOrganizational skillsAnalytical thinking
Languages:GermanEnglish
Tech Stack:MS Office

Company Brief

Adidas
Global sportswear company designing, manufacturing, and selling athletic footwear, apparel, and accessories. Serves consumers and athletes through branded products, direct-to-consumer retail, and wholesale channels worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Herzogenaurach, Germany
Founded: 1949
Glassdoor
Glassdoor: 3.8
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