Senior Copywriter, Integrated Campaigns Creative

Salesforce
Chicago, Atlanta, Seattle, Indianapolis
Workplace: HybridFull timeUSD 143,400 - 216,900 annuallyFunction: Content & Editorial (Writing/Editing)Education: bachelorsSkills: ["Coaching","Feedback","Presentation","Communication","Prioritization"]

Lead integrated, cross-channel creative for Salesforce’s SMB marketing, translating product strategy and customer needs into compelling narratives across campaigns, digital, social, content, and events. Manage and develop a multidisciplinary team of designers and copywriters while staying hands-on with copywriting, concepting, and storytelling. Partner with Product Marketing, Creative Operations, agencies, and leadership to maintain a high creative bar and thoughtfully apply generative AI to accelerate ideation and execution.

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FursaFursa
Salesforce
Salesforce
6 days ago

Senior Copywriter, Integrated Campaigns Creative

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Last checked: 22 hours agoStatus: Live

Job Summary

Lead integrated, cross-channel creative for Salesforce’s SMB marketing, translating product strategy and customer needs into compelling narratives across campaigns, digital, social, content, and events. Manage and develop a multidisciplinary team of designers and copywriters while staying hands-on with copywriting, concepting, and storytelling. Partner with Product Marketing, Creative Operations, agencies, and leadership to maintain a high creative bar and thoughtfully apply generative AI to accelerate ideation and execution.
Location: Chicago, Atlanta, Seattle, Indianapolis
Workplace: Hybrid
Employment Type: Full time
Job Function: Content & Editorial (Writing/Editing)
Seniority: Manager level

Key Responsibilities

  • •Manage and develop a multidisciplinary team of designers and copywriters through coaching, feedback, and creative guidance.
  • •Partner with SMB Product Marketing and marketing teams to translate business, product, audience, and customer priorities into compelling creative.
  • •Balance people leadership with hands-on writing, concepting, narrative development, and creative problem-solving.
  • •Guide creative from brief through execution, maintaining high standards for concept, writing, visual craft, storytelling, and brand consistency.
  • •Collaborate with Creative Operations, leadership, internal teams, agencies, and production partners; champion thoughtful use of generative AI to accelerate ideation and experimentation.

Pay and Benefits

Salary: USD 143,400 - 216,900 annually
Perks:Health InsuranceDentalVisionParental LeaveLife InsuranceDisability Insurance401kEquity

Key Requirements

  • •BA or BFA in Advertising, Marketing, Communications, Art, Journalism, Design, Writing, or a related field, or equivalent professional experience.
  • •8+ years of experience in copywriting, creative development, art direction, or a related discipline in an agency or in-house creative organization, with B2B or technology experience a plus.
  • •4+ years of experience leading, managing, or developing creative talent, including designers and copywriters.
  • •Strong portfolio demonstrating exceptional writing, conceptual thinking, storytelling, and visual sensibility across integrated campaigns and channels.
  • •Deep hands-on experience crafting campaign concepts, headlines, messaging, scripts, narratives, and product stories.
Education:Bachelor's
Skills:CoachingFeedbackPresentationCommunicationPrioritization
Tech Stack:Generative AI

Company Brief

Salesforce
Provides a leading cloud-based customer relationship management (CRM) platform with sales, service, marketing, analytics, and integration tools that empower businesses to manage customer relationships and digital transformation at scale.
Industry: SaaS
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 1999
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