Senior Partnerships Manager

The Kraft Heinz Company
London
Workplace: HybridFull timeFunction: Business Development & PartnershipsExperience: 10+ yearsSkills: ["Communication","Collaboration","Influencing","Resilience","Project management"]

Drive EPDM zone partnership and innovation strategy by building a partnership pipeline and 3-year EU roadmap, leading iconic global sponsorships, and owning earned media and influencer efforts. Lead integrated TTL campaigns for Modern Condiments, Pasta Sauces, and Silver innovations, translating partnerships into the “Cultural Flywheel” for earned talkability. Manage a small team (1 direct report) and influence cross-functional marketing stakeholders across key focus markets (UK & GAS).

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The Kraft Heinz Company
The Kraft Heinz Company
4 months ago

Senior Partnerships Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 36 days agoStatus: Live

Job Summary

Drive EPDM zone partnership and innovation strategy by building a partnership pipeline and 3-year EU roadmap, leading iconic global sponsorships, and owning earned media and influencer efforts. Lead integrated TTL campaigns for Modern Condiments, Pasta Sauces, and Silver innovations, translating partnerships into the “Cultural Flywheel” for earned talkability. Manage a small team (1 direct report) and influence cross-functional marketing stakeholders across key focus markets (UK & GAS).
Location: London
Workplace: Hybrid
Employment Type: Full time
Job Function: Business Development & Partnerships
Seniority: Manager level

Key Responsibilities

  • •Build the partnership pipeline (vision board) and create the 3-year EU partnership roadmap (e.g., Taste, In-Home Entertainment).
  • •Lead iconic and landmark partnerships, including global sponsorship opportunities (e.g., Project Red, Project Green, Project Spark).
  • •Lead integrated TTL campaigns for Modern Condiments & Pasta Sauces and Silver innovations.
  • •Own earned media and influencer strategy through the “Cultural Flywheel,” turning partnerships into social conversation and earned talkability.
  • •Manage people and mentorship responsibilities within the team (1 direct report), partnering with cross-functional stakeholders across EPDM and EPDM Growth.

Pay and Benefits

Perks:Hybrid WorkAnnual BonusDiscounts

Key Requirements

  • •10+ years of marketing experience in a global FMCG company with brand equity, brand architecture, and multi-category brand management.
  • •Proven track record defining brand identity and executing marketing campaigns that drive brand awareness.
  • •Develop and launch marketing content for new product innovations.
  • •Build comprehensive brand guidelines and playbooks for consistent market activation.
  • •Experience developing integrated campaigns (TTL) across multiple media channels and earning cultural relevance and earned media.
Experience:10+ yearsFMCGBrand marketingSponsorshipsInfluencer marketingIntegrated campaigns
Skills:CommunicationCollaborationInfluencingResilienceProject management

Company Brief

The Kraft Heinz Company
The Kraft Heinz Company is a global food and beverage company producing iconic packaged foods and condiments across categories like cheese, meals, condiments, and beverages, serving retail, foodservice, and consumer markets worldwide.
Industry: Food & Beverage
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Chicago, United States
Founded: 2015
WebsiteLinkedIn