Content Marketing Manager, Crypto

Alpaca
Canada, United States
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Cross-functional collaboration","Ownership","Judgment","Fast-moving execution"]

Own content strategy and go-to-market storytelling for Alpaca’s crypto and tokenization products across B2B and B2C. Create and edit educational, launch, and thought-leadership content that translates tokenization infrastructure and institutional crypto workflows into clear narratives for exchanges, issuers, market makers, and partners. Partner with the crypto product team and stakeholders to turn technical updates into compliant, on-brand content that drives awareness, adoption, and SEO-driven discoverability.

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FursaFursa
Alpaca
Alpaca
16 hours ago

Content Marketing Manager, Crypto

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Last checked: 3 hours agoStatus: Live

Job Summary

Own content strategy and go-to-market storytelling for Alpaca’s crypto and tokenization products across B2B and B2C. Create and edit educational, launch, and thought-leadership content that translates tokenization infrastructure and institutional crypto workflows into clear narratives for exchanges, issuers, market makers, and partners. Partner with the crypto product team and stakeholders to turn technical updates into compliant, on-brand content that drives awareness, adoption, and SEO-driven discoverability.
Location: Canada, United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Own content strategy for Alpaca’s crypto and tokenization products across both B2B and B2C channels.
  • •Write and edit launch posts, explainers, blogs, newsletters, and thought leadership on tokenization and digital assets.
  • •Develop audience-specific messaging for issuers, market makers, exchanges, and institutional partners, and maintain a shared content playbook.
  • •Partner with the crypto product team to turn technical updates into externally ready content and briefs for upcoming GTMs.
  • •Ensure content accuracy and readiness with product, compliance, and design stakeholders; drive discoverability through SEO and distribution.

Pay and Benefits

Perks:Health InsuranceEquityHome OfficeStipend

Key Requirements

  • •5+ years of experience in content marketing, content strategy, editorial, or a related role, with meaningful time spent in crypto, Web3, or digital assets.
  • •Deep familiarity with crypto market structure, tokenization, and institutional crypto workflows.
  • •Strong writing and editing skills to simplify technical and complex topics for sophisticated audiences.
  • •Experience creating go-to-market content for product launches, partner announcements, or B2B fintech/crypto products.
  • •Ability to work cross-functionally with product, compliance, and marketing stakeholders in a fast-moving environment.
Experience:5+ yearsCryptoWeb3Digital assets
Skills:Cross-functional collaborationOwnershipJudgmentFast-moving execution
Languages:English

Company Brief

Alpaca
Provides developer-first APIs and brokerage infrastructure for algorithmic and automated stock trading, enabling fintechs and developers to build trading applications with commission-free market access and custody services.
Industry: Fintech Infrastructure
Company Size: Medium (51 to 250 employees)
Growth: Scaleup
Funding: Series C
Headquarters: San Mateo, United States
Founded: 2015
WebsiteLinkedIn