Product Marketing Manager, Global Accounts - Global Business Solutions

TikTok
New York
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Communication","Stakeholder management","Analytical thinking","Systems thinking","Organization"]

Own the GTM lifecycle for TikTok’s core monetization products for Global Accounts, translating central product strategy into client-specific activation plans and measurable revenue impact. Partner with Product, Sales, PSO, and Enablement to ensure launch readiness, run alpha/beta testing, surface adoption barriers, and build performance dashboards. Serve as the primary liaison consolidating client feedback to align roadmaps and improve advertiser value worldwide.

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FursaFursa
TikTok
TikTok
1 month ago

Product Marketing Manager, Global Accounts - Global Business Solutions

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Last checked: 1 hour agoStatus: Live

Job Summary

Own the GTM lifecycle for TikTok’s core monetization products for Global Accounts, translating central product strategy into client-specific activation plans and measurable revenue impact. Partner with Product, Sales, PSO, and Enablement to ensure launch readiness, run alpha/beta testing, surface adoption barriers, and build performance dashboards. Serve as the primary liaison consolidating client feedback to align roadmaps and improve advertiser value worldwide.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Lead GTM planning and execution for TikTok’s platform and core monetization products.
  • •Translate product strategies into vertical and client-specific activation plans; define positioning and messaging.
  • •Drive product readiness via sales enablement, documentation, workshops, and measurable adoption campaigns.
  • •Conduct inbound research and facilitate alpha/beta client testing; translate learnings into product improvements and scaled rollouts.
  • •Define adoption and revenue metrics, build performance dashboards, and consolidate insights into weekly and monthly reports.

Key Requirements

  • •BA/BS degree or equivalent experience.
  • •5+ years of experience in product marketing, product management, GTM strategy, or strategy & operations, preferably in digital media or advertising.
  • •Translate central product strategies into client solutions with measurable revenue results.
  • •Excellent communication and stakeholder management, including managing cross-functional launches, product testing, and adoption campaigns.
  • •Strong analytical and systems-thinking skills to connect insights to actionable next steps and scale operational processes.
Experience:5+ yearsDigital mediaAdvertisingSaaS
Education:Bachelor's
Skills:CommunicationStakeholder managementAnalytical thinkingSystems thinkingOrganization
Tech Stack:PixelsAPIAI

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn