Marketing Experimentation & Optimization Lead

Own the end-to-end efficiency chain for marketing performance, turning uncertain questions into rigorous experimentation. You’ll connect spend, channel mix, platform setup, and creative performance, pressure-test recommendations from marketing automation, and manage the signal layer (pixels, events, custom conversions). Design and run lift, geo-lift, ablation, and pre/post analyses with clear metrics and decision rules, working with paid platforms across Meta, Google, and TikTok.