Marketing Manager, Southeast Asia

Roblox
Singapore
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Independent execution","Strategic influence","Data-driven testing","Cross-functional collaboration","Regulatory compliance awareness"]

Own end-to-end marketing engagement across Southeast Asia as Roblox’s first local marketing leader in the region. Build a scalable GTM strategy for priority markets, localize assets through transcreation, and lead product launches using a data-driven test-and-learn approach. Drive community and influencer growth across social platforms, collaborate with legal and policy teams for regulatory compliance, and develop events and partnerships to strengthen long-term creator and ecosystem engagement.

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Roblox
Roblox
2 days ago

Marketing Manager, Southeast Asia

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Last checked: 14 hours agoStatus: Live

Job Summary

Own end-to-end marketing engagement across Southeast Asia as Roblox’s first local marketing leader in the region. Build a scalable GTM strategy for priority markets, localize assets through transcreation, and lead product launches using a data-driven test-and-learn approach. Drive community and influencer growth across social platforms, collaborate with legal and policy teams for regulatory compliance, and develop events and partnerships to strengthen long-term creator and ecosystem engagement.
Location: Singapore
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Design a scalable regional marketing framework adaptable across priority Southeast Asian markets and secondary markets.
  • •Oversee transcreation and localization of all marketing assets to maintain native-level brand nuance across regions.
  • •Lead and prioritize GTM execution for product launches based on data, barriers to entry, and localized product-market fit.
  • •Grow regional community through localized social channels and targeted influencer partnerships.
  • •Collaborate with legal and policy teams to ensure compliance with local data privacy and advertising standards, and plan locally relevant events and partnerships.

Key Requirements

  • •8+ years of marketing experience with a deep pan-regional focus across Southeast Asia.
  • •5+ years in consumer tech, with strong understanding of the Southeast Asian mobile-first consumer journey and privacy considerations.
  • •Proven ability to operate autonomously within a strategic framework and drive clear outcomes with minimal day-to-day oversight.
  • •Absolute professional fluency in English; ability to understand/review content in Bahasa Indonesia, Filipino/Tagalog, Bahasa Malaysia, and/or Vietnamese is a plus.
  • •Experience managing marketing in highly fragmented environments across markets such as Indonesia, the Philippines, Malaysia, and Vietnam.
Experience:8+ yearsConsumer techMobile-firstSoutheast AsiaConsumer privacyDigital marketing
Skills:Independent executionStrategic influenceData-driven testingCross-functional collaborationRegulatory compliance awareness
Languages:EnglishBahasa IndonesiaFilipino/TagalogBahasa MalaysiaVietnamese
Tech Stack:InstagramTikTokFacebookYouTube

Company Brief

Roblox
Operates an online platform for user-generated games and virtual experiences, enabling creators to build, publish, and monetize interactive 3D experiences for a global community of players.
Industry: Gaming
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Mateo, United States
Founded: 2004
WebsiteLinkedIn