Global Branding & Communications Manager - BytePlus

ByteDance
Hong Kong
Workplace: OnsiteFull timeFunction: Communications, PR & CommunityEducation: bachelorsSkills: ["Writing","Data analysis","Communication","Strategic planning","Content development"]

Drive BytePlus’s global brand and communications across key markets, from customer case and signing communications to co-marketing for strategic accounts. Own regional communication strategies, localization, and an evaluation system to improve KPIs such as awareness, reputation, media exposure, and lead conversion. Lead governance of brand assets and build a brand content/account matrix, including brand narratives, technical white papers, and executive viewpoints.

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FursaFursa
ByteDance
ByteDance
14 hours ago

Global Branding & Communications Manager - BytePlus

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Source: Company careers pageValidated by: Fursa AI
Last checked: 14 hours agoStatus: Live

Job Summary

Drive BytePlus’s global brand and communications across key markets, from customer case and signing communications to co-marketing for strategic accounts. Own regional communication strategies, localization, and an evaluation system to improve KPIs such as awareness, reputation, media exposure, and lead conversion. Lead governance of brand assets and build a brand content/account matrix, including brand narratives, technical white papers, and executive viewpoints.
Location: Hong Kong
Workplace: Onsite
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Director level

Key Responsibilities

  • •Create customer communication for key global markets, including in-depth articles, videos, press releases, and social media content (e.g., X).
  • •Lead regional communication strategy formulation and localized adaptation of global core content to support regional business expansion.
  • •Establish and manage a global communications effect evaluation system with core KPIs and continuous optimization to improve communication ROI.
  • •Own establishment, management, and standardized use of BytePlus brand assets (logo, visual system, brand narrative, case library).
  • •Build BytePlus brand content and account matrices, including brand stories, technical white papers, industry solution cases, and executives’ viewpoints.

Key Requirements

  • •Minimally a Bachelor's degree in Marketing, Communications, or a related field.
  • •Prior experience in regional markets in SEA, APAC, EUI, EMEA in Marketing, Communications, or Public Relations.
  • •Proficient writing in English press releases and English video scripts, with experience in English video production and global B2B communication.
  • •High oral and written fluency in Mandarin to collaborate with internal stakeholders in mainland China.
  • •High oral and verbal fluency in English as the working language.
Experience:B2BPRPublic relations
Education:Bachelor's in Marketing, Communications
Skills:WritingData analysisCommunicationStrategic planningContent development
Languages:MandarinEnglish

Company Brief

ByteDance
Develops consumer internet and content platforms, including TikTok and other apps for short-form video, news, and entertainment. It also builds advertising, commerce, and creator tools that connect audiences, brands, and publishers across global markets.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: Beijing, China
Founded: 2012
WebsiteLinkedIn